My main job as the CEO of Admix is to think ahead about what advertising will look like in immersive technologies such as VR and AR.

Overall, I believe immersive technologies will give advertisers a great opportunity to improve the…

If you are a sci-fi fan, you must have heard of the Metaverse. The Metaverse is a term coined in 1992 by Neal Stephenson in his book Snow Crash, and since then has been used in many other sci-fi novels and movies. As described originally, the Metaverse is a ‘digital universe’, a…

Interview: Advertising In Another Dimension

As published on the Virtual Report

As originally published on https://www.virtualreality-news.net/news/2018/jan/17/arcona-and-advirco-partnership-combines-vr-programmatic-advertising-and-blockchain/

A few weeks ago, we have announced joining The Virtual Reality Blockchain Alliance(VRBA), together with social VR pioneers High Fidelity, Janus and Somnium Space 🔥

In April, I was invited to give a keynote at the VR World Congress in Bristol, to talk about how advertisers should approach immersive media (specifically VR) and what are the risks and rewards to get involved today.

As published on VR Focus