At the center of Working Backwards lies the press release. A document that should be no longer than a page and a half, it’s the guiding light and the touchstone of the product and something that can be referred to over the course of development.
We’ll be using a technique used by Amazon. The “Working Backwards” approach, this technique calls upon the product owner to literally write a future “press release” for the product — as well as fake customer quotes, frequently asked questions, and a story that describes the customer’s experience…
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