All Nine Puppies by Kathleen Borgmeyer

The 9 Rules of Design Research

Erika Hall
Feb 8, 2018 · 8 min read

1. Get comfortable being uncomfortable

2. Ask first, prototype later

3. Know your goal

4. Agree on the big questions

5. There is always enough time and money

6. Don’t expect data to change minds

7. Embrace messy imperfection

8. Commit to collaboration

9. Find your bias buddies

Maybe, just call it design done right

Mule Design Studio

Designed to work.

Erika Hall

Written by

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.

Mule Design Studio

Designed to work.