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Multytude
We have a multitude of opinions in the world. We are many faceted, and therein lies our richness and our ability to compromise for solutions.
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Forced Communities — The real reason why brands fail in building their own OG
Forced Communities — The real reason why brands fail in building their own OG
One of the most important elements of any brand, organisation or individual’s success is community — but what many don’t realise is that…
Hatice Ugurel
Jan 24
Top 5 social listening tools for brands
Top 5 social listening tools for brands
When it comes to understanding consumer trends (are vegan ready meals still a ‘thing’?) or managing your brand’s social media reputation…
Hatice Ugurel
Dec 16, 2022
Brands undervalue their influencer partnerships
Brands undervalue their influencer partnerships
The value of a creator’s relationship with their audience is much more than just “product placements”.
Hatice Ugurel
Jul 31, 2022
Your DEI marketing is not complete
Your DEI marketing is not complete
Working with relevant creators to expand your DEI outreach is a first step, but you need to expand the engagement to consumers directly.
Yalin Solmaz
Jul 11, 2022
How to boost engagement on YouTube live streams
How to boost engagement on YouTube live streams
When I was working at YouTube, we told creators that it’s a two-way conversation. Here are some tips on how to boost that conversation.
Yalin Solmaz
Jun 28, 2022
3 Gaps that stand in the way of live stream shopping in the West
3 Gaps that stand in the way of live stream shopping in the West
You can’t just copy paste what’s working in China.
Yalin Solmaz
Jun 20, 2022
Metaverse: Fad or Revolution? A Gen Z Perspective
Metaverse: Fad or Revolution? A Gen Z Perspective
The Metaverse is often hailed as the next big step in the evolution of computing and technology, but there are a lot of unknowns.
Hatice Ugurel
May 11, 2022
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