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Forced Communities — The real reason why brands fail in building their own OG

Forced Communities — The real reason why brands fail in building their own OG

One of the most important elements of any brand, organisation or individual’s success is community — but what many don’t realise is that…
Go to the profile of Hatice Ugurel
Hatice Ugurel
Top 5 social listening tools for brands

Top 5 social listening tools for brands

When it comes to understanding consumer trends (are vegan ready meals still a ‘thing’?) or managing your brand’s social media reputation…
Go to the profile of Hatice Ugurel
Hatice Ugurel
Brands undervalue their influencer partnerships

Brands undervalue their influencer partnerships

The value of a creator’s relationship with their audience is much more than just “product placements”.
Go to the profile of Hatice Ugurel
Hatice Ugurel
Your DEI marketing is not complete

Your DEI marketing is not complete

Working with relevant creators to expand your DEI outreach is a first step, but you need to expand the engagement to consumers directly.
Go to the profile of Yalin Solmaz
Yalin Solmaz
How to boost engagement on YouTube live streams

How to boost engagement on YouTube live streams

When I was working at YouTube, we told creators that it’s a two-way conversation. Here are some tips on how to boost that conversation.
Go to the profile of Yalin Solmaz
Yalin Solmaz
3 Gaps that stand in the way of live stream shopping in the West

3 Gaps that stand in the way of live stream shopping in the West

You can’t just copy paste what’s working in China.
Go to the profile of Yalin Solmaz
Yalin Solmaz
Metaverse: Fad or Revolution? A Gen Z Perspective

Metaverse: Fad or Revolution? A Gen Z Perspective

The Metaverse is often hailed as the next big step in the evolution of computing and technology, but there are a lot of unknowns.
Go to the profile of Hatice Ugurel
Hatice Ugurel
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