MuseNews: Influencer Marketing Report

#1 impact influencers will have on 2018 and beyond:

Influencers will change how brands not just market but also decide on what products, colors and dictate the seasons of fashion and lifestyle products.

How do I attract influencers to my brand?

‘Search by relevant hashtags to find influential users who are already interested in products or services similar to what you offer. To expand brand awareness and tap into new audiences even further, identify and interact with thought leaders who are active in your industry but not…

How much do influencers cost?

Let’s drive straight to the point: some influencers are rarer than others therefore their cost per post may be higher.

For example, in a campaign we ran in 2015 with a beard oil company, we noticed that American bearded men were charging 1.5X more…

How important are Key Opinion Leaders (KOLs) for international luxury brands in China?

The rise of the middle class in China is part of the reason why KOLs are gaining significance for international luxury brands.