My Wife’s Painful Search For An iPad Case — With Commentary On User Generated Video Product Review Sites And Peer To Peer Commerce

Over the past couple of days, I’ve been observing a fascinating experience that my wife Heather has been…

Sep 27, 2010

Klout Responds To “Klout Perks” Concern: Targeting Is The Key

Last week, I voiced my concerns about the “Klout Perks” influencer outreach program, based on an experience with my “influential” @StadiumInsider Twitter account. To sum it up, I opined that if influencers accepted too many…

Ross E. Sheingold in My Digital Soapbox

Jun 14, 2013

A Friend Just Asked Me For My Definition Of Native Advertising…

Here’s what I came up with:

Paid media that appears within an organic stream of content. It can be anything from product placement, integration, or Facebook promoted posts and tweets. The best…

Ross E. Sheingold in My Digital Soapbox

Sep 22, 2011

Facebook Isn’t Working For Brands? It’s Because They’re Doing It Wrong!

Please note: this post was written on Sunday, September 18, before Facebook tweaked their user interface and then “became profoundly changed.” However, the ideas and strategies here remain unchanged for the…

Ross E. Sheingold in My Digital Soapbox

Jun 27, 2011

Turntable.FM — A New Way For Musicians/Bands To Connect With Fans? [Talib Kweli Example]

Ross E. Sheingold in My Digital Soapbox

Sep 19, 2010

Will Klout Affect The Organic Nature Of Online “Influence?”

Lately, I’ve become increasingly intrigued by Klout.com and their Twitter influencer outreach program, “Klout Perks.” Klout was on my radar for a while (I had checked my score and had been invited to a “Klout Up” in NYC once)…

Ross E. Sheingold in My Digital Soapbox

Jun 10, 2012

Riffing On Brands Being Human. And Whatnot.

Note: this entire exercise was spurred on by a lazy Sunday login to Facebook. There is no intention to classify any of the below brands as “good” or “bad” in the social media space. (All views are my own — thus the name of the blog being “My Digital…