Mobile app strategy

How to Use the Product/Market Fit Canvas in Your App Development

Every startup goes through a number of stages in its development. In business terminology, the most essential stages of a startup’s development can be described as the following:

Epic Marketing in Action: 4 Startup Stories You Will Want to Live

The last twenty years can be described as an “age of startups,” with many new names appearing on the market and defining what the future of technology will look like. Tech startups face challenges that are very…

Top Techniques for Creating Excellent App Store Screenshots

App store screenshots are among the main factors that drive app downloads. If you can draw attention to your app with five images, then you have a greater chance of seeing your app in the top charts.

How to Market and Promote Your App with Facebook SDK

Facebook’s Software Development Kit (SDK) offers a package of eight tools that can enhance your app’s functionality, share in-app content with friends, promote your app and drive installs, and even monetize your app with Facebook ads.

How to Get Your App Featured on the App Store

Apple’s App Store gets around 2,000 new app submissions per day. Most of these new apps start their lives in obscurity, like a needle in a haystack. Unlike a lone needle in a haystack, however, these apps are competing to be seen within a haystack…

Learn These 4 Lessons or Your App Will Fail

Taking a new project to market always involves risks.

Nearly 90 percent of tech startups fail. There are many reasons why mobile startups fail: sometimes they fail because there is little demand for their product; sometimes they…

How to Get the First 5 Thousand Users for Your Dating App

Gaining a critical mass of users is the paramount challenge for startups. Gaining users is doubly problematic when you’re launching a platform that relies on user-generated content.

When Mobile App A/B Testing Gives Really Valuable Results

Everyone seems to be obsessed with A/B testing these days. We constantly see advice about testing different button colors, testing variations of shopping cart icon overlays, trying new calls to action on your landing page, and so…

How to Build a Mobile Startup That Actually Makes Money

How is it possible that mobile app developers are making record profits while, at the same time, the number of free apps on the market continues to grow? The answer’s simple. Most app developers don’t make very much money.