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My Musings on Marketing Management and Strategy

A collection of thoughts and ideas about Marketing Management and Strategy.

Rachel Green in My Musings on Marketing Management and Strategy

Pepsi’s AR Bus Stop Ads in London

Augmented Reality is the New Reality

The power of AR has met the power of marketing and together they might just be unstoppable…

Rachel Green in My Musings on Marketing Management and Strategy

Gen Zers collaborating at a cafe drinking coffee and on a laptop

The Gen Z Craze is Spreading…

Step aside Millennials because here comes Gen Z.

“Generation Z (aka Gen Z, iGen…

Rachel Green in My Musings on Marketing Management and Strategy

Was I tricked into spending more?

Is spending more on a brand name stupid?

Rachel Green in My Musings on Marketing Management and Strategy

Can we ever have too many choices?

A deep dive into how decision fatigue can impact segmentation.

Rachel Green in My Musings on Marketing Management and Strategy

What’s the deal with Seth Godin?

A fresh perspective on marketing and how it is truly different.

Rachel Green in My Musings on Marketing Management and Strategy

cartoon of a bot providing customer service over the computer.

The time has come.

The rise of the robots is here and they are about to take over.

Rachel Green in My Musings on Marketing Management and Strategy

A depiction of a Native American tribe living their daily lives.

Tribal Instinct

Since the dawn of time…

Since the dawn of time, people have formed groups centered around a specific…

Rachel Green in My Musings on Marketing Management and Strategy

Rachel Green sitting on a cafe chair with her hand in her lap.

Are you new here?

Cool, so am I!

Hi and welcome to this shared journey!

My Musings on Marketing Management and Strategy

Yeshiva University, Fall 2020

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