That is the new slogan for the state of Wisconsin. Apparently “America’s Dairyland” was not good enough. The new slogan cost $50,000 of taxpayer money and it wasn’t even original: Bacardi trademarked…

I had read about the power of crowd surfing over the last few years, but had never gotten a chance to actually try it out. My partner from ExchangeHut, Corey Capasso, introduced me to CrowdSpring, a cool new startup that is crowd surfing for graphic design. Its a simple idea, but it…

In my last post, I talked about the state of Wisconsin and its branding gone wrong. I wanted to use this post to show an example of a company with excellent branding and customer relations: mozy.com.

It’s a tough question, especially if you are trying to schedule a meeting with more than two or three people. My friend Jason Strutz, who also wrote ExchangeHut, just completed a new project aimed at answering this very question.

Sometimes it is good to take a step back from everything and just marvel at the universe. I came across these pictures today on Boston.com and they are simply amazing. They are from NASA’s Cassini probe, which is orbiting around Saturn and sending back images like these: