Marketing

The CTR of Short Links: What You Need to Know

Click-through rate, or CTR, is the percentage of people who click on a specific…

Where Marketers Go for Content Inspiration

What’s one of the most difficult aspects of being a content marketer? Finding…

#IntelContent Conference — Here’s What You Missed

How To: Measure Your Content Marketing Success [Infographic]

Modern digital marketers are well aware of the influence of content marketing throughout the buyer journey but how do you measure the ROI of your content marketing efforts?

Where to Publish Your Company’s Content: Your Domain vs. LinkedIn Pulse vs. Medium

20 Quick Content Promotion Strategies to Test

As more organizations turn to content marketing, many mistakenly hope to see…

How to Use LinkedIn for Content Marketing

Marketers have noticed LinkedIn’s explosive growth over the past few years. At the…