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Innovation Capabilities

New Markets Insights
New Markets Insights
We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.
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The “Innovation” in Innovation Consulting

How is innovation consulting different from other kinds of consulting? In this guest post written for a-connect, our Managing Director Steve Wunker points out what makes innovation consulting distinctive, how the field has changed in the past decade, and…


Innovation Interview in “Big Thinkers, Big Ideas”

APQC published an interview with Stephen Wunker, our Managing Director, about the nature of innovation, how to innovate in large corporations, and how to follow through on disruptive ideas. Download the interview here. ​