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New Markets Insights

We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.

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New Markets Advisors in New Markets Insights

Oct 24, 2011

Yahoo’s Best Suitor Has a Radically Different Business Model

The swarming private equity firms around Yahoo obscure a more radical pairing and business model for the company. Yahoo is not a classic private equity play, given the company’s iffy prospects and cash flows. The property…

New Markets Advisors in New Markets Insights

Sep 27, 2011

The Amazon Kindle Fire and Asymmetric Competition

How has Jeff Bezos built a company worth over $100 billion in one of the world’s most competitive industries? While Amazon wins plaudits for its grasp of the user experience, on a strategic level the company keeps triumphing because it attacks…

New Markets Advisors in New Markets Insights

Jul 24, 2011

4 Morals From MySpace’s Fall

It would be easy to add to the criticism of MySpace by blaming the fall of the company — which could have been as successful as Facebook — on inept management. But that would be incorrect. MySpace failed because it did what people teach in business school. Unfortunately, those…

New Markets Advisors in New Markets Insights

Jun 28, 2011

America’s Most Courageous Company?

Faced with an existential threat, many companies simply freeze. The migration of media to digital formats has vanquished former industry titans in newspapers, video rentals, and more. Yet Barnes & Noble is fighting back boldly and strategically. Read more about its…

New Markets Advisors in New Markets Insights

Apr 8, 2011

YouTube’s Disruptive Innovation Kicks into Gear

YouTube is looking to become far more than a home for self-produced content and pirated media clips. The Google-owned company is defining a new market between the cheap and charming videos which made it famous (what happens if we mix Diet Coke and…

New Markets Advisors in New Markets Insights

Feb 23, 2011

Long Tail Business Models — Amazon on Offense and Defense

Long tail business models sell small quantities of a very large number of items. They are the antithesis of blockbuster business models, which sell large quantities of a few items. The idea, first popularized by the authors Clay…