Policy

Four Lessons For Marketers From The Massive Election Misforecast

Strategy for Health Insurers — An Example of Thriving in Turbulence

This week marked the annual meeting of America’s Health Insurance Plans, an event that drew an unloved group of executives to commiserate about poor margins, upheaval following health reform, and even a group of…

Does the Pickens Plan for Natural Gas Vehicles Create a New Market?

This past week in Congress, a rare bipartisan coalition introduced a bill known informally as the Pickens Plan, after the Texas natural gas magnate T. Boone Pickens who has talked it up incessantly for the past…

Health Insurance Innovation — Creating Opportunity in Adversity

The Financial Overhaul Innovation Impact

With Congressional negotiators reaching agreement early this morning on key provisions of the U.S. financial overhaul, it is a good time to weigh the impact of the bill on innovation in this sector. Many commentators have predicted that the impact of the…

The Healthcare Business Model — Medicare Cuts to Catalyze Innovation?

Health Reform’s Innovation Impact

The passage of health reform hugely impacts almost every sector of the American healthcare industry. We should expect to see a substantially changed environment for innovation.

Why FDA Scrutiny Might Push Medical Devices into New Markets

Counterintuitively, regulatory constraints can lead innovation to blossom.

Washington buzz that the United States Food and Drug Administration may tighten scrutiny of new medical devices has been…