New Markets Insights

In late August Uber and Lyft nearly halted their operations in California in response to a court’s order to reclassify their drivers as…

Innovation is all about delivering value to organizations by finding new ways to help consumers achieve the jobs they are trying to get…

A big part of my job is helping companies build or improve their innovation capabilities. Sometimes this means starting with a clean slate…

With much of the world recently locking down in one form or another, individuals have been spending far more time in their homes. Some…

A few years ago, I developed a framework for finding, testing, and mitigating risks and uncertainties in periods of volatility. The idea…

When I first started helping companies deploy Jobs to be Done within their organizations, people were largely unfamiliar with the concept…

Between 2008 and 2018, average rents across the US rose by 34%, roughly four and a half times the 7.4% growth in median income. America’s…

I recently spoke with the newly appointed Head of Product for the innovation lab at a large financial services company. Given that she had…

Executives are under constant pressure to boost revenue and increase profitability. In the abstract, that’s fairly straightforward. When…

I spent last week at The Market Research Event (TMRE) in Las Vegas, talking to Insights and Innovation professionals about the challenges…

For many years now we’ve seen the dangers of defining your business too narrowly. Think about Borders, which pioneered the book megastore…

Over the past few years, Jobs to be Done (“JTBD”) has emerged as one of the leading tools for innovators. As companies struggle to figure…

The need to humanize

We often talk about how the world is changing faster than ever. Information can spread quickly, and people can learn about the next big…

For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a…

Every manager in the corporate world has a wishlist of projects that have been relegated to the back burner. There are research questions…

I write frequently about Jobs to be Done — a theory that describes how consumers buy products to solve various jobs they’re trying to get…

Companies today worry too much about being fast. They want to fail quickly, pivot, and be first to market with their new idea. They want…

We live in a tough time for retailers. Mall visits have declined substantially over the past decade; they dropped 50% from 2010 to 2013…

When it comes to innovation, one of the biggest impediments is also one of the most frequently overlooked: inertia. Companies often…

Conscious consumers — those who make a deliberate choice to support ethical businesses with their purchases — are hardly a new phenomenon…

For quite some time, the world’s top management thinkers have been telling us that customer centricity is the key to success. As the Ubers…

Mark Twain once said, “there are three kinds of lies: lies, damned lies, and statistics.” While statistical methods have certainly…

The term “creative destruction” was coined by famed economist Joseph Schumpeter in the 1940s. In defining the term, Schumpeter described…