NewCo Shift is a new business media property brought to you by folks at NewCo Festivals, who also founded or worked at places like Wired, The Industry Standard, The New York Times, HBR, and other excellent publications. It’s a multi-channel property, with a central home on Medium, which we think is both awesome and a bit unfinished, a fact we also like. We were among the select few publications to launch on Medium in April 2016. NewCo’s media offerings also include email newsletters, longform features, video, and media native to social media platforms. We’re experimental in nature, and take an agile approach to developing our platforms and products, which allows us to be opportunistic when we see a new way to reach audiences in smart ways.