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The New Industrialist by Mindsense
Mindsense’s Company Blog.
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How To Innovate: The Dummy’s Guide
How To Innovate: The Dummy’s Guide
Pitch after pitch, it’s clear a lot of people get this wrong from the start. We take a hard stance on our process for coming up with new…
Alexander Obenauer
Nov 16, 2015
How To Delight Your Users
How To Delight Your Users
A surprising source of inspiration for product design that’ll put you in a league above the rest.
Alexander Obenauer
Aug 25, 2016
How we found our biggest leak and reduced it by more than 50% in one week
How we found our biggest leak and reduced it by more than 50% in one week
With Throttle, we want to make sure you get as much value out of the product as possible. For us, that means you understand the product…
Alexander Obenauer
Jul 22, 2015
Latest
Introducing: The New Mail Pilot
Introducing: The New Mail Pilot
For the last three years, I’ve been working on a totally new Mail Pilot. More than that, it’s a totally new way to do email.
Alexander Obenauer
Mar 24, 2020
Don’t Google It.
Don’t Google It.
You come up with a brilliant idea, you obsess over it, you Google some info, and on your screen lies your idea, being done by someone else…
Alexander Obenauer
May 28, 2019
Replacing Redux in Swift with… something better?
Replacing Redux in Swift with… something better?
Just as I was getting close to recording a video on Mail Pilot Discovery Edition’s new keyboard shortcuts, I noticed something horrifying.
Alexander Obenauer
May 3, 2019
Help me welcome back Mail Pilot!
Help me welcome back Mail Pilot!
Today has been years in the making. We’ve got a few major things to share with you — from the free Mail Pilot 3 Public Preview, to the…
Alexander Obenauer
May 1, 2018
I’m bringing Mail Pilot back. Here’s why.
I’m bringing Mail Pilot back. Here’s why.
In 2011, I had a weird idea. But I was obsessed with it, and I thought others might be, too.
Alexander Obenauer
Apr 11, 2018
Introducing: The Mail Pilot Yacht Club
Introducing: The Mail Pilot Yacht Club
A while back, I floated an idea by Mail Pilot’s fans. The response was even better than I expected. Now, I’d like to introduce you to the…
Alexander Obenauer
Dec 12, 2017
Redux in Swift Pt. 1: What, why, and how
Redux in Swift Pt. 1: What, why, and how
Learn the basics of the Redux software engineering paradigm, and how to build your own Swift implementation of it, with all the code you’ll…
Alexander Obenauer
Dec 7, 2017
Five opportunities for your software to be world-class
Five opportunities for your software to be world-class
Here’s 5 thought-provokers to make your software product truly great.
Alexander Obenauer
Dec 1, 2017
Why Mail Pilot 3 began life as “Mail Pilot HL”
Why Mail Pilot 3 began life as “Mail Pilot HL”
If you were to pop open Mail Pilot’s code base, you’d see that, under the hood, Mail Pilot 3 is known as “Mail Pilot HL” — here’s why.
Alexander Obenauer
Nov 29, 2017
What happened to Mail Pilot?
What happened to Mail Pilot?
Every week, I get a handful of emails asking, “How can I download Mail Pilot?”
Alexander Obenauer
Nov 21, 2017
Meet Throttle’s new developer & co-owner
Meet Throttle’s new developer & co-owner
Big news to share on the future of Throttle — it’s “moving out of the parent’s house,” thanks to a new owner.
Alexander Obenauer
Nov 21, 2017
Improving people’s lives by solving unsolved problems with thoughtful design innovation
Improving people’s lives by solving unsolved problems with thoughtful design innovation
Breaking down our purpose: Why we’re here
Alexander Obenauer
Nov 16, 2017
What is Design Innovation?
What is Design Innovation?
Products that go through a rigorous, empathetic, and iterative design process and end up having a fundamentally innovative concept and/or…
Alexander Obenauer
Nov 2, 2017
Consumer software is dead. Long live consumer software.
Consumer software is dead. Long live consumer software.
In the coming years, expect to see a weird change in consumer and enterprise software.
Alexander Obenauer
Sep 14, 2017
3 prerequisites to get into product design
3 prerequisites to get into product design
These are the three biggest things that help me be a great product designer. I’ve done them for as long as I can remember, and they…
Alexander Obenauer
Aug 3, 2017
What I learned on my one day as a shaved ice maker
What I learned on my one day as a shaved ice maker
One of the very first “jobs” I was ever paid for lasted a single day, but what I learned from it about product design has stuck with me…
Alexander Obenauer
Jul 20, 2017
10 patterns I found when I interviewed 12 successful founders
10 patterns I found when I interviewed 12 successful founders
I interviewed 12 of the most successful founders out there for Founder Thunder Round, and noticed a few patterns emerge.
Alexander Obenauer
Jun 22, 2017
Product designers take note.
Product designers take note.
This is how you design a business. It’s one thing to show users what they can achieve with your product. Teaching them how to achieve what…
Alexander Obenauer
Apr 25, 2017
On Unroll.me — our competitor, and why we do what we do
I started Mindsense 5 years ago to drive after something I don’t know how not to do: design awesome products to help make people’s lives a…
Alexander Obenauer
Apr 24, 2017
Does design matter?
The case had been closely watched as it was the first time in more than a century that the Supreme Court had looked at design patents, with…
Alexander Obenauer
Apr 14, 2017
Deep Dives: Original, long form articles on product design and startups
Mindsense articles in other publications
Alexander Obenauer
Apr 14, 2017
Pro-level iOS apps are the quickest way to flush your money down the toilet
From Panic’s 2016 Report, out this month:
Alexander Obenauer
Apr 14, 2017
The Mindsense fifth birthday brand reboot
The Mindsense fifth birthday brand reboot
Today is Mindsense’s 5th birthday. First, I want to share the new Mindsense rebrand and why we’re doing it. Then, I’ll share how after…
Alexander Obenauer
Feb 23, 2017
Why it’s vitally important to your business to get software design right
Why it’s vitally important to your business to get software design right
My life is dedicated to designing better software. But why should we care so much? Why should we go so deep into figuring out how to design…
Alexander Obenauer
Jan 26, 2017
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