Nitty Gritty

When I started my own business the most common question was — why? I get it, late nights, ongoing hustle, investment of time and resources…

It’s become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads…

We’ve seen it time and time again with big brands like Zara, Jeremy Scott, Victoria’s Secret and Disney — just to name a few — plagiarising…

As the old adage goes, a bird in the hand is worth two in the bush — or six to seven if we’re talking customer acquisition. It is six to…

Word of mouth is king, and the good news is that at the moment, there are many ways to ensure that great feedback about a brand is reaching…

Influencer outreach is on everyone lips at the moment; a go-to tactic for raising brand awareness, soliciting recommendations and driving…