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Nitty Gritty
Strategy, content + outreach. Agency based in Melbourne, Australia. We identify + connect with audiences to build memorable brands.
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A Feminine Approach to Corporate Culture
A Feminine Approach to Corporate Culture
When I started my own business the most common question was — why? I get it, late nights, ongoing hustle, investment of time and resources…
Nitty Gritty
Sep 20, 2018
How Much Is An Influencer Worth?
How Much Is An Influencer Worth?
It’s become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads…
Nitty Gritty
Jun 6, 2018
The Rifeness of The Rip-Off
The Rifeness of The Rip-Off
We’ve seen it time and time again with big brands like Zara, Jeremy Scott, Victoria’s Secret and Disney — just to name a few — plagiarising…
Nitty Gritty
Apr 4, 2018
Loyalty Is Lucrative
Loyalty Is Lucrative
As the old adage goes, a bird in the hand is worth two in the bush — or six to seven if we’re talking customer acquisition. It is six to…
Nitty Gritty
Nov 1, 2017
Niche and Engaged Micro-Influencers
Niche and Engaged Micro-Influencers
Word of mouth is king, and the good news is that at the moment, there are many ways to ensure that great feedback about a brand is reaching…
Nitty Gritty
Aug 1, 2017
Outreach: More than a Mention. Why you should consider influencer content.
Outreach: More than a Mention. Why you should consider influencer content.
Influencer outreach is on everyone lips at the moment; a go-to tactic for raising brand awareness, soliciting recommendations and driving…
Nitty Gritty
Mar 9, 2017
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