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Nitty Gritty

Strategy, content + outreach. Agency based in Melbourne, Australia. We identify + connect with audiences to build memorable brands.

A Feminine Approach to Corporate Culture

A Feminine Approach to Corporate Culture

When I started my own business the most common question was — why? I get it, late nights, ongoing hustle, investment of time and resources…
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Nitty Gritty
Sep 20, 2018
How Much Is An Influencer Worth?

How Much Is An Influencer Worth?

It’s become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads…
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Nitty Gritty
Jun 6, 2018
The Rifeness of The Rip-Off

The Rifeness of The Rip-Off

We’ve seen it time and time again with big brands like Zara, Jeremy Scott, Victoria’s Secret and Disney — just to name a few — plagiarising…
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Nitty Gritty
Apr 4, 2018
Loyalty Is Lucrative

Loyalty Is Lucrative

As the old adage goes, a bird in the hand is worth two in the bush — or six to seven if we’re talking customer acquisition. It is six to…
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Nitty Gritty
Nov 1, 2017
Niche and Engaged Micro-Influencers

Niche and Engaged Micro-Influencers

Word of mouth is king, and the good news is that at the moment, there are many ways to ensure that great feedback about a brand is reaching…
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Nitty Gritty
Aug 1, 2017
Outreach: More than a Mention. Why you should consider influencer content.

Outreach: More than a Mention. Why you should consider influencer content.

Influencer outreach is on everyone lips at the moment; a go-to tactic for raising brand awareness, soliciting recommendations and driving…
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Nitty Gritty
Mar 9, 2017
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