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For Brands, Is There Such a Thing as TMI?

For Brands, Is There Such a Thing as TMI?

Radical transparency may sound off-putting, but brands are using this approach to connect with consumers, cut through the market, earn the…
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Nitty Gritty
You See Me Scrollin’: IG TV

You See Me Scrollin’: IG TV

Millennials are watching less actual TV than ever in favour of mobile video, with an estimated 47% of the demographic watching zero content…
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Nitty Gritty

Nurturing Nuance: Why the future of UGC isn’t just imagery

In the last nine years, Instagram has had a hand in shaping society in pivotal ways. Some good (intersectional memes, providing a platform…
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Nitty Gritty

The Business of Virtuosity

Things that fall under the purview of ‘woo woo’ are popular right now, and you have probably encountered more popular interest in things…
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Nitty Gritty

Product-Free Pop Ups

What would a product-free marketing event look like? Better yet, what would it feel like?
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Nitty Gritty

Is 2019 the year of IGTV?

In April, Instagram announced that it was exploring ways to monetise IGTV–its own video app for users to create their own channels where…
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Nitty Gritty

A Feminine Approach to Corporate Culture

When I started my own business the most common question was — why? I get it, late nights, ongoing hustle, investment of time and resources…
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Kat Gabrielle

The power of the ‘like’

Instagram is now hiding the number of ‘likes’ on images posted on the network from Australian users. According to Facebook this move is an…
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Kat Gabrielle
How Much Is An Influencer Worth?

How Much Is An Influencer Worth?

It’s become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads…
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Nitty Gritty
Outreach: More than a Mention. Why you should consider influencer content.

Outreach: More than a Mention. Why you should consider influencer content.

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