Go Social or Go Home — How Art Dealers Can Cope With a Millennial Collectors Generation.

Why Art Galleries Need To Be Brands

The origins of what we call a brand today can be traced back to the earliest history of humanity…

Ugly Aesthetics

As the streets and social media are filled with people wearing socks paired with slippers, chunky shoes by Buffalo London, 90’s…

UGC — Glorious Undenied Connection

Lately UGC became more and more important, let’s say crucial, when in comes to successfully done social media marketing. What is UGC (alias Glorious Undenied Connection)? It basically means every content like comments, ratings, images and videos created by users of…

A New Definition of Luxury

The generation of people who grew up online is soon to be the dominant consumer group. Their coming of age…

A Tribe Called Prosumers

The ways in which brand stories are created are changing. One can craft a perfect vision of a brand, but once it…

Thoughts on Change

The pace in which technology is changing is increasing exponentially. This flux is affecting many areas of life, including…

Pop-ups

Recently the phenomenon of the pop-up store has become increasingly popular. Relying on digital communication to inform their customers about…

Nudging

The decisions we make in our daily lives are highly context-dependent. During the process of decision-making we often don’t realize how much…