What mediocrity really means and why avoiding it should be your singular north star.

It is better to be an average person than to be mediocre.

BOOK REVIEW — Insanely Simple: The Obsession That Drives Apple’s success

I’m committing to brutally creating vs consuming in my life and career.

I don’t want to be a pundit…

Communicating the value of UX Design.

As user experience designers we think and act differently. We belong to a field where we seem…

BOOK REVIEW — Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World

Is it difficult to be a UX designer?

Difficulty level is relative and depends on how you understand what “DIFFICULT” is, to some…

What 1 year of being an early employee at a newly formed startup really looked like.

Moving forward as a designer — WHAT NEXT?

Irrespective of job title, as designers our job is to intentionally solve problems. At…

Reflections from a 3-month hiatus: On 1 year of working as a designer