Drawing a line in social media automation

Instagress lets you automate everything on Instagram. That’s something to think about.

Automation is like nuclear fission. Immensely helpful and horrendously bad at the same time. What it is depends on how it’s used.

“A way to beat” social algorithms and increase social media reach

Every social network filters content using algorithms that are updated, changed and sharpened with every iteration/update.

When you finally decide to promote your business on social media, where should you start?

Many indie businesses are born on social media. Not Shopify-like websites. Not Etsy-like marketplaces. But Facebook. Or Instagram.

Groups and Group Boards

On Facebook and Pinterest:

Communities > having your own page, profile or board.

At least, when you’re starting.

So many new businesses start with a Facebook page. That’s the default right? If it’s Pinterest…

Videos. That’s where social media content is gravitating towards.

It’s no secret anymore.

Videos are the staple-food of almost every major social platform.

To build an enviable social presence, think like a founder-CEO of any social platform.

For every social media manager / ecom entrepreneur trying to crack social media: just think like the CEO/founder of that social platform.

The Social Five

If you can point to just five social platforms — and by platforms, I mean features within social channels (like Facebook Videos) — that are emerging as massive growth opportunities for ecommerce ventures this year, these would be it.

1. Facebook Messenger