Are awareness campaigns for sustainability effective?

It is possible to confirm the positive impact…

Time is on my side! Mortality and distance to hospital care

It is not clear if harder access to…

Advertising Effectiveness: The Impact of Advertising Creativity and Emotional Media Context

Nova SBE — A School Working for a Sustainable Future

The environmental fine-tuning of the new Nova SBE…

The effects of overconfidence in job market signaling — an experimental approach

Education can work as…

Leading & Studying — A two-way street

Studying is a two-way street. It is a gift that one should…

Nova SBE — a school for accelerating startups

Nova School of Business & Economics has been the launch…

The chicken-egg marketing dilemma: tackling the vicious cycle in CSR campaigns in Portugal

Nova SBE — A School at the Frontier Between Business and Technology

Hands-on learning is core to Nova…

Toys “R” Us: Playtime’s Over

You can still be a Toys “R” Us kid, but there are no longer a million…