NowFloats

Making small business, bigger

Abhineeta Raghunath in NowFloats

Aug 25, 2019

Read This In Case You’re Worried That Your Business Can’t Compete With E-Commerce Giants

Jasminder Singh Gulati in NowFloats

Oct 19, 2016

Often, We’re Only Telling Half The Story: How Our Startup Finds Its Plot

Abhineeta Raghunath in NowFloats

Oct 16, 2016

Break The Discount Model Or Break-Even? How To Make Buying And Selling Online In India An Effortless Endeavour.

Jasminder Singh Gulati in NowFloats

Dec 31, 2017

No More Excuses

(NowFloats Annual Mail, Dec 2016)

Links to the past three annual mails are here: 2013, 2014 & 2015

State of the Nation
In November of 2016, the government announced demonetization leading India towards a more cashless economy. Macroeconomics aside…

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Abhineeta Raghunath in NowFloats

Mar 6, 2017

Knowing “One Measure English”: How India Creates Demand Digitally

Despite the hype, SEO is only the…

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Jasminder Singh Gulati in NowFloats

Dec 26, 2016

India Won’t Wait

First published in October 2016, along with Karthik Reddy of Blume Ventures, as a part of the festival season gift.

Enough has been spoken about the potential of India. Enough about the billions of people, millions of mobiles, more Indians on the Internet than the entire…