5 things social media editors should do when programming Facebook

Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it. If you’re lucky…

Audio Faces Unique Challenges On Facebook

Getting people to play audio on social platforms is hard. The majority of users have their sound turned off and most (70%) are on a mobile device. NPR isn’t alone in this; the industry as a whole has trouble getting users to listen and/or watch on social…

Highlights from NPR’s social media learnings in 2016

We’re new to Medium and thought it would be helpful to highlight some of the work we’ve published this year about social platforms and best practices for journalists:

• This year, NPR dove into social video…

A look inside NPR’s Facebook Live numbers

How to use Quotables

Quotables are an easy way to share powerful interview excerpts on social media. Because they are images and use large text, they stand out in a social feed where a user might scroll pass dozens of posts quickly. Used well, a Quotable can help capture someone’s attention and hopefully pull…

The Year of Live Video

In 2016, the major social platforms added live video. In 2017, will users tune in?

2016 was the year of live video. The biggest headliner, of course, is Facebook Live. In early 2016, Facebook struck deals…