LonelyPop: Is It a New Idea for Blue Chip NFTs to Use Emotion to Make Money?

Key Info:

• LonelyPop is a 10k NFT project jointly created by artist Noinah and the Web3.0 company “0xStudio.”
• LonelyPop started its mint on June 14, 2022, with an initial price of 1.5 ETH (later, it was reduced to 0.075 ETH due to the feedback that the price was too expensive).
• LonelyPop is an art-centered, community-centered, and value-driven project. It revolves around the themes of mental health and loneliness.
• In the preliminary roadmap, LonelyPop does not promise airdrop or other enabling commitments of OG holders but focuses on building a community, meeting people who suffer from loneliness and confusion, and establishing meaningful long-term relationships.
• On the 10th day after its official launch, LonelyPop quickly became a very popular NFT project. On June 24, the LonelyPop project ranked second in the overall liquidity of the NFT market (34.43%).

Source: https://nftgo.io/collection/lonelypop/overview

LonelyPop Officials

Official website: https ://lonelypop.com/

Twitter: https ://twitter.com/LonelyPopNFT

Instagram: https ://www.instagram.com/lonelypopnft/

Discord: https ://discord.com/invite/lonelypop

Loneliness has become popular.

LonelyPop is an NFT project jointly created by artist Noinah and Web3.0 company “0xStudio”. It seems to represent a new NFT mode.

Blue chip NFT projects such as bayc usually try to stimulate their rarity and enhance the value of the project by means of airdrops and activities.

LonelyPop does not promise airdrop or other enabling commitments of OG holders but focuses on building a community, meeting people in loneliness and confusion, and establishing meaningful long-term relationships.

In Gibran’s poem, “loneliness is a companion of sorrow and a close friend of spiritual activities.”

From birth, everyone may face the dilemma of being incomprehensible and unable to integrate into the group. It can be said that loneliness is a common emotion of human beings.

Emotional resonance is the consensus LonelyPop wants to strive for. LonelyPop started with real loneliness to arouse people’s emotional resonance, and LonelyPop made it.

If you can enter its Discord, you can find that it is full of a warm atmosphere. In addition to NFT, there are many emotional topics among people. The story, healing… When we start to study LonelyPop, we will find that it is really implementing what it calls the original intention — to build a mental health platform in Web3.0.

One of the reasons why LonelyPop is popular and has great development potential is its adherence to and completion of its goals.

Meet LonelyPop

LonelyPop is a collection of 10k NFTs stored on the Ethereum blockchain. It conveys the diversity of loneliness in life through the complex art of random generative art. Each LonelyPop is a combination of intricate traits meticulously hand-drawn by Noinah, representing a unique character and conveying a specific emotion.

The initial attention of LonelyPop undoubtedly came from its author Noinah and the company 0xStudio.

Artist: Noinah, from Thailand, is an illustrator who has been active in the art world for decades. His works are usually expressed in fresh colors and simple and mellow lines, depicting works that take the real world as the background and convey the feelings of the spiritual world. Noinah is introverted and not good at face-to-face communication, but on the other hand, he is good at expressing his feelings through art.

LonelyPop is the embodiment of the artist’s goal of delivering everything in his heart and sharing it with the world.

Company: 0xStudio is a Web3-as-a-service (WAAS) company led by artists and a web3-grow brand incubator. It is the company behind popular projects such as 3Landers and Ugly People.

There are many people on their team — engineers, developers, artists, collectors, and ecosystem builders, but all of them are believers in decentralization and Web3. Therefore, they also set LonelyPop as their flagship NFT project to truly build a bridge to the Web3 world.

The Particularity of LonelyPop

LonelyPop holders currently only have the special right to “access the LonelyPop community”. Becoming a LonelyPop holder does not mean that users can get more derivatives and airdrops.

From this point of view, it seems that LonelyPop, like those ordinary NFT projects, only represents the ownership of some special images and has no particularity except for the founding team.

But in fact, apart from the team behind it, it is the only NFT project that focuses on psychological problems and has a theme of great social significance.

The LonelyPop community seeks to build a very peaceful and secure community where everyone, regardless of background or race, can get together. Some people may not have a place in their family, work or school, or they may feel lonely and lose their place because of the misconduct of their loved ones.

LonelyPop is committed to creating a place where everyone can feel at ease in a popular community. Therefore, a wide range of dilemmas have aroused the resonance of value, which fully reflects the particularity of LonelyPop.

Lonely but rising road map

LonelyPop has never released a formal roadmap, but in the FAQs on the official website, it provides a phased development plan called “LonelyThoughts”, which we can also view as its roadmap.

Lonelypop’s plan for the future is very simple, direct and clear. For example, it is divided into three stages: community building, brand promotion and changing the world. And set different goals for each phase.

Phase 1: Building communities

In the first stage, the goal is to mint LonelyPop and form a community.

This has been achieved because the Mint process has been completed and the Discord channel has been formed and is very active.

Phase 2: Brand promotion

LonelyPop plans to build it into a lifestyle brand and expand it to the real world and the Web3.0 world through a series of cooperation. It will start with the fashion field. Although there is no specific intro, the official website suggested that the server will sell different kinds of goods.

Phase 3: Changing the world

LonelyPop is a project with loneliness as its theme and emphasizes the importance of mental health. Therefore, it is not just a brand called LonelyPop. In the future, LonelyPop will become a platform to support everyone’s mental health.

In the long run, the founding team hopes LonelyPop will become a community and a project that can change the world, not just an NFT for trading. The specific measures will involve making donations to the mental health foundation, holding IRL (real world) activities, and establishing a company dedicated to mental health.

Through the envisaged mental health company, LonelyPop can have a sense of identity and value for people suffering from depression and loneliness in Web3 and the real world.

Conclusion

Does emotion have any value? This seemingly philosophical problem is being confirmed by such extreme, pure, and emotionally resonating NFT-based projects such as LonelyPop.

Although, after the crazy initial sale, the market value of LonelyPop has entered a relatively stable range. This is also the value of the project that can still be seen after the FOMO sentiment of the market for the project subsidies.

Combined with the road map, the progress of LonelyPop seems to have entered the second stage, that is, the stage of completing the second batch of mint and starting the brand promotion.

When the third stage will come and in what form LonelyPop will pay more attention to people’s emotions, as described, the implementation and application of emotions will be a major focus of the project.

It is also a special project for individual investors. In the face of the downturn of the bear market and various difficulties in life, if you really feel difficult and lonely, it will be a good choice to enter the LonelyPop community to share your emotions and heal your soul.

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