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Blake Bassett in Nudge Notes

Products that Stick: Behavioral Design Techniques for Enhancing Product Stickiness

Discover how to create “sticky” products that users habitually return to by leveraging behavioral design principles…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Leveraging Behavioral Design for Product Growth: A How-To Guide

This comprehensive guide explores the power of behavioral design in product management, detailing how the fusion of psychology and product…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Consistency and Commitment: Building User Loyalty through Design

This article explores the pivotal roles of consistency and commitment in product design, explaining how these principles rooted in…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Temporal Discounting: Designing for Present vs. Future Rewards

Explore how the concept of Temporal Discounting, our natural tendency to prioritize immediate rewards over future benefits, influences…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

The Science Behind Habit-Forming Products

Discover the science behind habit-forming products, including the psychology of habits, the power of feedback loops, the Hooked Model, variable rewards, cohort…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Cognitive Load: Streamlining Product Interfaces for Decision Making

This article explores the concept of cognitive load in behavioral design, explaining how it influences user decision-making in product…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

The Authority Principle: Leveraging Expertise in Design

This article explores the authority principle in psychology and behavioral economics, its application in design to guide user behavior and…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Balancing Curiosity and Usability in Digital Interfaces

This article explores the delicate balance between curiosity and usability in digital design, emphasizing the importance of creating interfaces that…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

Nostalgia in Design: Leveraging Past Memories for Present Engagement

This article explores how designers can leverage the power of nostalgia to create products that resonate deeply with users, discussing…

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Go to the profile of Blake Bassett
Blake Bassett in Nudge Notes

The Peak-End Rule: Crafting Memorable User Experiences

Discover how the Peak-End Rule, a principle in behavioral economics that suggests people remember experiences based on their most intense point and…

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Nudge Notes
Nudge Notes
Nudge Notes deciphers the art and science of influencing behavior through behavioral design, behavioral economics, and decision science.
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