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About Ogilvy Consulting
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Decoy Effect
Nudgetalk
The blog that brings you the latest updates from the world of behavioural science with new research, insights and applications in the field, brought to you by Ogilvy Consulting.
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Decoy Effect
Ogilvy Consulting’s Behavioural Science Practice
in
Nudgetalk
Feb 16, 2021
BEHAVIOURAL PRINCIPLE SPOTLIGHT: DECOY EFFECT
The Act of Choosing Matters
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