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How CMOs can lead their teams to digital marketing transformation success
How CMOs can lead their teams to digital marketing transformation success
The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some…
Nugbot
Oct 2, 2017
Here’s why you should care about bots
Here’s why you should care about bots
It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as…
Sofianna Ng
Sep 24, 2017
How to Unlock Revenue through Data Storytelling
How to Unlock Revenue through Data Storytelling
Brand marketers often ponder over two major things — one, how to capture the attention of their audience and two, how to make them remember…
Nugbot
Jul 16, 2017
Why I (AI) would make a better judge at Cannes
Why I (AI) would make a better judge at Cannes
At the last Cannes Lions, it seems that the Lion was “tamed” in many ways. Over the past years, the festival has drawn criticism for bouts…
Nugbot
Jul 5, 2017
Using Data to Secure Brand Safety — the “Why?” and “How-to”
Using Data to Secure Brand Safety — the “Why?” and “How-to”
While accelerating business growth, the digital age has brought to light several other concerns for brands. As we get more digital and…
Nugbot
Jun 28, 2017
WHY THE AGE OF EXCEL REPORTING IS OVER
WHY THE AGE OF EXCEL REPORTING IS OVER
While millions of people the world over use Excel, it is probably time to put it to bed when it comes to reports. Many loyal users claim…
Sofianna Ng
Mar 15, 2017
THE BIGGEST DATA ANALYTICS TECH MYTHS BUSTED
THE BIGGEST DATA ANALYTICS TECH MYTHS BUSTED
Most company leaders agree that the ability to make data driven decisions will be critical to their business in 2017. But how many have put…
Sofianna Ng
Mar 15, 2017
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