DASHBOARD DINOSAURS VERSUS NEXT GEN ANALYSIS

In the 1960s, some genius decided — “Hey, wouldn’t it be great if I had a platform…

WHY THE AGE OF EXCEL REPORTING IS OVER

While millions of people the world over use Excel, it is probably time to put it to bed when…

Here’s why you should care about bots

It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as more bots appear on the scene, early adopters will be able to take advantage of ready and available marketing data through…

THE BIGGEST DATA ANALYTICS TECH MYTHS BUSTED

Most company leaders agree that the ability to make data driven decisions will be…

Using Data to Secure Brand Safety — the “Why?” and “How-to”

How CMOs can lead their teams to digital marketing transformation success

The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some reports. This is down a full four months from previous years, and is…

FACT OR FICTION: ANYONE CAN BE AN ANALYST

On 20 and 21 February 2017, Nugit was proud to be part of the Gartner Data and…

How to Unlock Revenue through Data Storytelling

SAVE YOUR LOVE FOR METRICS THAT MATTER

For many marketers, metrics, like data, fall into the more-the-merrier camp. Reporting more…