Nustory

Changes in AI over the last nine years: a case study

Learnings from a 2015 AI project between UC…

Creating a stand-out video pitch: the SoundX example from SJSU’s Calvin Tsui

From complex to comprehensible: using analogies for the Developer Diaries series

Using AI for ad campaign copy led to 38% increase in engagement

Bringing AI to the Oscars in 2016: how IBM leveraged the talents of Carrie Fisher and Ridley Scott

The legacy appeal of the everyman: how VW dominated the 2024 superbowl commercials

Using search data and web pages to build AI personas

Using Jungian archetypes to push the boundaries of marketing

Generative AI can help go beyond the…

Can Generative AI help us build better ads?

Step 1: using the brand archetype model with ChatGPT

This summer we’re kicking off a project with a Master of International Business student team from University of Miami looking at the…