A review of Richard Nisbett’s ‘Mindware: Tools for Smart Thinking’

by James Forr

Nate Silver is a Dart Throwing Chimp

How Big Data missed the rise of Trump

A review of John Pollack’s ‘Shortcut: How analogies reveal connections, spark innovation, and sell our greatest…

The power of curiosity and why inquisition leads to growth

The Couch Potato Psychology of ‘My Diet Is Better Than Yours’

What do you know?

Contrasting two types of brand meaning

In his book The Brand Flip, Marty Neumeier points out that people are not focused on products (or brands) per se, but rather on the meaning of products and brands. Consumers don’t only think of a brand in terms of tangible physical…

Dataclysm — Or: How a Social Scientist Learned to Stop Worrying and Love the Quant

The 2016 Olympic Games in Rio: A Researcher’s Perspective

- Cecília R. Troiano & Jaime C. Troiano

Memory’s Murky Mysteries

Why our memories are like clay, not like a snapshot, and what market researchers can do about it

During the 2012 presidential campaign, Texas governor Rick Perry briefly emerged as the leaning…