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Skeptically examining communication, technology and culture.

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  • Coronavirus is Changing Everything… Including Branding

    Coronavirus is Changing Everything… Including Branding

    While no one likes to predict the future, one of the most helpful things to think about these days is the future — as in, one day, this…
    Go to the profile of Phil Edelstein
    Phil Edelstein
    May 11, 2020
    Do you suffer from Greedy Marketer Syndrome?

    Do you suffer from Greedy Marketer Syndrome?

    Well, many marketers unknowingly suffer from Greedy Marketer Syndrome. Read on to know what it entails and the cure.
    Go to the profile of Amit Sharma
    Amit Sharma
    Apr 25, 2020
    How To Create A Digital Marketing Strategy

    How To Create A Digital Marketing Strategy

    Using a Goals, Levers & Enablers Framework
    Go to the profile of Mat Zucker
    Mat Zucker
    Mar 20, 2020
    Honesty, Misery, and Advertising

    Honesty, Misery, and Advertising

    We asked more than a hundred marketers to weigh in on the state of our industry. Here’s what is keeping them up at night.
    Go to the profile of Current Forward
    Current Forward
    Sep 18, 2019
    Tech & Advertising Are Not Evil

    Tech & Advertising Are Not Evil

    Sweeping generalizations are misguiding public sentiment
    Go to the profile of Jay Vidyarthi
    Jay Vidyarthi
    Apr 16, 2019
    Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

    Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

    I have argued in “Aaker on Branding” and elsewhere, that especially in this digital age, communication that focuses on the attributes and…
    Go to the profile of David Aaker
    David Aaker
    Oct 18, 2018
    Prophet’s Brand Relevance Index® — Who are the Innovative Brands in 2018?

    Prophet’s Brand Relevance Index® — Who are the Innovative Brands in 2018?

    In most categories, brands aspire to be perceived as innovative. Brands create new value propositions, new brand-driven promotions, and/or…
    Go to the profile of David Aaker
    David Aaker
    Oct 2, 2018
    They Did It

    They Did It

    A creative perspective on the new Nike work
    Go to the profile of j barbush
    j barbush
    Sep 6, 2018
    What Is Your “Meta” Signature Story?

    What Is Your “Meta” Signature Story?

    The story about your stories…
    Go to the profile of David Aaker
    David Aaker
    Aug 13, 2018
    Social Media’s Bad Name

    Social Media’s Bad Name

    Social media has a bad name, not a bad reputation
    Go to the profile of Chad Anderson
    Chad Anderson
    Jul 18, 2018
    We are the 0.1%

    We are the 0.1%

    Why the ad world needs more female founders
    Go to the profile of Red&Co.
    Red&Co.
    Jun 17, 2018
    Signature Stories and B2B Branding

    Signature Stories and B2B Branding

    Creating intriguing, authentic and engaging stories
    Go to the profile of David Aaker
    David Aaker
    Apr 10, 2018
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