I have argued in “Aaker on Branding” and elsewhere, that especially in this digital age, communication that focuses on the attributes and…

In most categories, brands aspire to be perceived as innovative. Brands create new value propositions, new brand-driven promotions, and/or…

A creative perspective on the new Nike work

The story about your stories…

Social media has a bad name, not a bad reputation

Why the ad world needs more female founders

A conversation with the other Scott, the guy who’s won over 15x

Creating intriguing, authentic and engaging stories

Why it’s time we embrace social as more than novelty

The use of colour in products and branding

How they persuade audiences

What’s the difference?

The story of this book

You’ll want to brush up…

Sorry, it’s time we all accept it

Top 19 Overlapping Cultural Trends From 13 Reports

In just 20 Steps

Understanding the landscape for brands, agencies and media

How to get your image to work for you

Behavioral Economics is truly invaluable

Re-evaluating the value of a dollar

Watching a Scott Galloway talk can get worrisome

Planning radical brand change

Diving into Prophet’s Brand Relevance Index™