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Editor in Chief: Matt Klein
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Matt Klein
Dec 20, 2017
The Trending 2018 Trends
Top 20 Overlapping Cultural Trends From 13 Reports
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246
Latest
What Is Your “Meta” Signature Story?
What Is Your “Meta” Signature Story?
The story about your stories…
David Aaker
Aug 13
Social Media’s Bad Name
Social Media’s Bad Name
Social media has a bad name, not a bad reputation
Chad Anderson
Jul 18
A Q&A with HQ’s Winningest Player
A Q&A with HQ’s Winningest Player
A conversation with the other Scott, the guy who’s won over 15x
Matt Klein
Apr 19
Signature Stories and B2B Branding
Signature Stories and B2B Branding
Creating intriguing, authentic and engaging stories
David Aaker
Apr 10
[Internet] Cultural Marketing
[Internet] Cultural Marketing
Why it’s time we embrace social as more than novelty
Matt Klein
Mar 7
Let’s Use More Colour
Let’s Use More Colour
The use of colour in products and branding
Sandeep Das
Feb 20
Brand Purposes & Signature Stories
Brand Purposes & Signature Stories
How they persuade audiences
David Aaker
Jan 30
Brand Stories vs. Signature Stories
Brand Stories vs. Signature Stories
What’s the difference?
David Aaker
Jan 23
Creating Signature Stories
Creating Signature Stories
The story of this book
David Aaker
Jan 18
Building a Brand in 2018?
Building a Brand in 2018?
You’ll want to brush up…
Sandeep Das
Jan 16
Everyone Has a Personal Brand
Everyone Has a Personal Brand
Sorry, it’s time we all accept it
Matt Klein
Dec 22, 2017
Building Your Digital Personal Brand
Building Your Digital Personal Brand
In just 20 Steps
Pablo Bermudez
Dec 18, 2017
Diffusing Turmoil within this Ecosystem
Diffusing Turmoil within this Ecosystem
Understanding the landscape for brands, agencies and media
Sandeep Das
Dec 17, 2017
Personal Branding is the New Black
Personal Branding is the New Black
How to get your image to work for you
My Turn
Dec 13, 2017
Your CFO should listen to Rory Sutherland
Your CFO should listen to Rory Sutherland
Behavioral Economics is truly invaluable
Satish Pai
Nov 26, 2017
The Cost of Free
The Cost of Free
Re-evaluating the value of a dollar
Sandeep Das
Nov 23, 2017
The Death of “Retail Therapy”
The Death of “Retail Therapy”
Watching a Scott Galloway talk can get worrisome
Satish Pai
Nov 17, 2017
Transformation is a Deep Endeavour
Transformation is a Deep Endeavour
Planning radical brand change
Sandeep Das
Nov 10, 2017
What Brands Inspire?
What Brands Inspire?
Diving into Prophet’s Brand Relevance Index™
David Aaker
Nov 8, 2017
Self-Defence in the Age of Attention
Self-Defence in the Age of Attention
A guide on how to get your attention back in the age of constant distraction.
Stefan Imhoff
Nov 3, 2017
Increasing the Love for Mobile Advertising
Increasing the Love for Mobile Advertising
Examining the mobile space for profitability
Sandeep Das
Oct 23, 2017
Marketers: Don’t Forget Why You’re Here
Marketers: Don’t Forget Why You’re Here
You sell other people’s ideas, so make time to have your own
Julia S. Wu
Oct 22, 2017
Redefining a “Core Business”
Redefining a “Core Business”
Thoughts amongst a wave of M&As
Sandeep Das
Oct 19, 2017
Personal Branding & Freelancing
Personal Branding & Freelancing
Why how you present yourself matters
Matt Klein
Oct 19, 2017
You’ve Already Got a Brand
You’ve Already Got a Brand
Stop overthinking it
Julia S. Wu
Oct 15, 2017
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