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Skeptically examining communication, technology and culture.
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Editor in Chief: Matt Klein
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Matt Klein
Jan 21
The Meta Trending Trends: 2020
Top 11 Overlapping Cultural Trends From 30 Reports
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Featured
Outrage .com
Outrage .com
Are Individuals & Brands Capitalizing on Being Offended?
Matt Klein
Aug 29, 2017
Latest
50 Million Join The ‘Creator Economy’ As New Platforms Emerge To Help Anyone Produce Content And…
50 Million Join The ‘Creator Economy’ As New Platforms Emerge To Help Anyone Produce Content And…
Warhol declared, “In the future, everyone will be world-famous for 15 minutes.” But was not predicted was that everyone’s “fame” would be…
Matt Klein
Sep 23
Four Factors That Are Altering Online Advertising Right Before Our Eyes
Four Factors That Are Altering Online Advertising Right Before Our Eyes
Where will they lead? And is there any salvation from countless cookie notifications?
Svetlana Petryanina
Sep 16
Influencer Marketing Fraud-Heroes Among Us
Influencer Marketing Fraud-Heroes Among Us
Getty
Mat Zucker
Jul 30
How Liquid Death Makes Murder Into a Strong Marketing Concept
How Liquid Death Makes Murder Into a Strong Marketing Concept
The word “murder” isn’t exactly marketing gold. It’s not an idea that’s synonymous with “great brand affinity,” and it isn’t a sentiment…
Phil Edelstein
Jul 8
Guinness Ad Tells People To Put Phones Down And Enjoy Their Drink
Guinness Ad Tells People To Put Phones Down And Enjoy Their Drink
Guinness Advertisement Analysis
Sarkis Ardjian
Jun 4
Zynn, A New TikTok Copycat, Pays Users — But It’s Origins Are More Interesting
Zynn, A New TikTok Copycat, Pays Users — But It’s Origins Are More Interesting
“Fun way to reward yourself”
Matt Klein
Jun 1
Why We’re Obsessed With Facebook’s Avatars, GIFs & Animal Crossing’s Villagers
Why We’re Obsessed With Facebook’s Avatars, GIFs & Animal Crossing’s Villagers
Expression surrogates augment our communication.
Matt Klein
May 21
Where Do Creative Directors Go?
Where Do Creative Directors Go?
Six years ago, I double-shifted a career change — from agency to consulting, and from creative direction to strategic advisor. While the…
Mat Zucker
May 14
Coronavirus is Changing Everything… Including Branding
Coronavirus is Changing Everything… Including Branding
While no one likes to predict the future, one of the most helpful things to think about these days is the future — as in, one day, this…
Phil Edelstein
May 11
Meet Mufasa & Hypeman: Influencers Born In A Pandemic, Now Ringing In The Weekend
Meet Mufasa & Hypeman: Influencers Born In A Pandemic, Now Ringing In The Weekend
“In these dark times at least we have Mufasa”
Matt Klein
May 7
TikTok’s Viral #PeeYourPantsChallenge Questions Conformity And Digital Footprints
TikTok’s Viral #PeeYourPantsChallenge Questions Conformity And Digital Footprints
First uploaded to TikTok by Liam Weyer on April 18th, and then re-uploaded three days later due to a platform removal, The Pee Your Pants…
Matt Klein
May 5
Our Coronavirus Security Blanket: Nostalgia For Old Music, Movies And Much More
Our Coronavirus Security Blanket: Nostalgia For Old Music, Movies And Much More
There’s an irony to nostalgia.
Matt Klein
Apr 29
Absurdist Facebook Groups Are Thriving During The Pandemic
Absurdist Facebook Groups Are Thriving During The Pandemic
Ever want to be an anteater? Well there’s a home for you. Check out A group where we all pretend to be anteaters. It’s over 24,300…
Matt Klein
Apr 28
Do you suffer from Greedy Marketer Syndrome?
Do you suffer from Greedy Marketer Syndrome?
Well, many marketers unknowingly suffer from Greedy Marketer Syndrome. Read on to know what it entails and the cure.
Amit Sharma
Apr 25
Dating Apps Are Broken
Dating Apps Are Broken
Why It’s Time To Realign Incentives & Redefine Success
Matt Klein
Apr 21
Today’s Homemade Lo-Fi Entertainment Is Here To Stay
Today’s Homemade Lo-Fi Entertainment Is Here To Stay
The rise and rise of real-life content reveals our newest desires
Matt Klein
Apr 16
Career Advice During A Crisis
Things are challenging now for a lot of reasons, so I find it’s good to re-ground in sage, proven advice from folks who have been there…
Mat Zucker
Mar 22
How To Create A Digital Marketing Strategy
How To Create A Digital Marketing Strategy
Using a Goals, Levers & Enablers Framework
Mat Zucker
Mar 20
What Brands Can Learn From Stans
What Brands Can Learn From Stans
A Lesson in Customer Loyalty from Eminem
Matt Klein
Mar 19
Corona Porn
Corona Porn
The arousal of a pandemic
Matt Klein
Mar 16
Cameo & The Ubiquity of Fame
Cameo & The Ubiquity of Fame
How One Site Has Come to Symbolize the Uncanny Valley of Modern Stardom
Matt Klein
Dec 10, 2019
Unwoke as Luxury Branding
Unwoke as Luxury Branding
A Tudor Watch Ad Really Bothered Me… So I Wrote About It
Matt Klein
Oct 30, 2019
Honesty, Misery, and Advertising
Honesty, Misery, and Advertising
We asked more than a hundred marketers to weigh in on the state of our industry. Here’s what is keeping them up at night.
Current Forward
Sep 18, 2019
4 Business & Tech Issues Itching Me
4 Business & Tech Issues Itching Me
Bubbling Cultural Conundrums, Waiting to be Addressed
Matt Klein
Jul 22, 2019
Cleaning Up Social Media for a Job
Cleaning Up Social Media for a Job
The modern and savvy approach for 2020… not 2010
Matt Klein
Jun 17, 2019
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