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On Digital Marketing
Finding valuable users, helping users find value. Learn more about the wide wrold of digital marketing: PPC, SEO, Social Media, Display, Retargeting, Affiliates, Email, A/B testing, Virality, Growth Hacking, Tracking, Analytics and more!
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Brand Managers: Your In-Store Product Displays Suck.
Brand Managers: Your In-Store Product Displays Suck.
Update: we placed 4th in Startup Weekend! Here’s our pitch: https://www.youtube.com/watch?v=L09SkSGvYS8&feature=youtu.be
Michael Taylor
Nov 21, 2015
How I Forecast Performance for Six-Figure Marketing Campaigns
How I Forecast Performance for Six-Figure Marketing Campaigns
The truth is that it’s impossible to predict future performance — but try telling that to your CEO when they ask you to justify a budget…
Michael Taylor
Aug 13, 2014
The (other) Ten Books You Should Have Read By Now
The (other) Ten Books You Should Have Read By Now
A follow on from https://medium.com/on-digital-marketing/d1d3df296322
Michael Taylor
May 23, 2014
The Ten Books You Should Have Read By Now
The Ten Books You Should Have Read By Now
Particularly if you’re in Marketing
Michael Taylor
May 17, 2014
Lessons for Digital Marketers from the Leaked NYT Innovation Report
Lessons for Digital Marketers from the Leaked NYT Innovation Report
Interesting stats, insights and lessons to learn from the New York Times as it makes the move to digital
Michael Taylor
May 17, 2014
Open-Source Tools for Performance Marketers
Open-Source Tools for Performance Marketers
Introducing OpenAdTools
Michael Taylor
May 2, 2014
Mobile App Launch Plan
Mobile App Launch Plan
How to launch a new mobile app
Michael Taylor
Apr 30, 2014
Facebook Ad Cheat Sheet
Facebook Ad Cheat Sheet
What do the various fields mean and what is the character limit when creating a Link Ad on Facebook?
Michael Taylor
Apr 29, 2014
The Full-Stack Marketer Skillset Checklist
The Full-Stack Marketer Skillset Checklist
What skills do you need to master to be considered a ‘Full-Stack’ Marketer?
Michael Taylor
Apr 24, 2014
In Defence of Advertising
In Defence of Advertising
Debunking the myth that advertising is worthless
Michael Taylor
Feb 21, 2014
How To A/B Test Your Facebook Posts Without Spending A Penny
How To A/B Test Your Facebook Posts Without Spending A Penny
Find what message performs best on Facebook before wasting money on promoted posts
Michael Taylor
Dec 4, 2013
Date Your Customers
Date Your Customers
Nice guys may finish last, but bad boys don’t get introduced to the family or friends
Michael Taylor
Dec 2, 2013
Advanced UTM Tracking
Advanced UTM Tracking
Avoid common mistakes that even the experts make when using utm tracking parameters.
Michael Taylor
Nov 26, 2013
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