Archive of stories published by Once Upon A Brand

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2015

2016

ECHO Storytelling Agency in Once Upon A Brand

Nov 26, 2015

Truth, Not Advertising

Why unrelenting happiness makes me sad. By John Burns

3 responses

ECHO Storytelling Agency in Once Upon A Brand

Jul 26, 2016

How Dollar Shave Club Used Brand Storytelling to Get To $1 BILLION

By Jane Hope

Dollar Shave Club’s brand story builds a distinctive brand and disrupts the brand story of their major competitor — Gillette.

1 response

ECHO Storytelling Agency in Once Upon A Brand

Jan 12, 2016

What Digital Storytelling Will Look Like In 2016

Get ready, because change is coming. By Taryn Hardes

ECHO Storytelling Agency in Once Upon A Brand

Aug 9, 2016

BRAND VIDEO CASE STUDY: Chrysler’s ‘Born Of Fire’ Ad Campaign

By Jane Hope

In 2009, the US government bailed out Chrysler. But change was coming. In 2011, audiences loved their gritty tribute…

1 response

ECHO Storytelling Agency in Once Upon A Brand

Sep 1, 2015

What’s a Brand Story, Anyway?

And do I need one? By Jane Hope

ECHO Storytelling Agency in Once Upon A Brand

Aug 19, 2016

How to Stand Out with Story-Driven Content Marketing

By Shannon Emmerson

Brands are embracing storytelling to connect with employees, customers, and investors. Especially cool is the emerging…

ECHO Storytelling Agency in Once Upon A Brand

May 12, 2016

Zombie Engagement Is Killing Journalism

John’s beef is with the change not in technology, but in us. By John Burns.

1 response

ECHO Storytelling Agency in Once Upon A Brand

Feb 12, 2016

7 Must-Read Brand Storytelling Books

Books we love, that you should read.

ECHO Storytelling Agency in Once Upon A Brand

Aug 24, 2015

Seven Types of Stories

Which should you be telling? By Jane Hope.

ECHO Storytelling Agency in Once Upon A Brand

Mar 25, 2016

Six Classic Marketing Books You’ve Got to Read

Or at least have on your shelf.

1 response

These were the top 10 stories published by Once Upon A Brand; you can also dive into yearly archives: 2015, 2016.

About

Once Upon A Brand

Brand storytelling is now prime time. At Echo, we’ve got over fifteen years and hundreds of story projects under our belt, so we’re thrilled to see it get the attention it deserves. This publication analyzes the great and dubious in brand stories.

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