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Once Upon A Brand

Brand storytelling is now prime time. At Echo, we’ve got over fifteen years and hundreds of projects under our belt, so we’re thrilled to see it get the attention it deserves. We’ve also seen a whole bunch of dubious decisions be made.

ECHO Storytelling Agency in Once Upon A Brand

How to Stand Out with Story-Driven Content Marketing

By Shannon Emmerson

Brands are embracing storytelling to connect with employees, customers, and investors. Especially cool is the emerging…

ECHO Storytelling Agency in Once Upon A Brand

BRAND VIDEO CASE STUDY: Chrysler’s ‘Born Of Fire’ Ad Campaign

By Jane Hope

In 2009, the US government bailed out Chrysler. But change was coming. In 2011, audiences loved their gritty tribute…

ECHO Storytelling Agency in Once Upon A Brand

How Dollar Shave Club Used Brand Storytelling to Get To $1 BILLION

By Jane Hope

Dollar Shave Club’s brand story builds a distinctive brand and disrupts the brand story of their major competitor — Gillette.

ECHO Storytelling Agency in Once Upon A Brand

Six Lessons Learned From a Snapchat Marketing Experiment

By Taryn Hardes

Brand storytelling on Snapchat: What does it look like? How do you build an audience? Can anyone get in on the Snap life…

ECHO Storytelling Agency in Once Upon A Brand

How Branded Video Unlocks the Power of Story

By Jane Hope

Even before ad blocking, you were likelier to survive a plane crash than click on a banner ad.

ECHO Storytelling Agency in Once Upon A Brand

Storytelling is the Solution to Ad Blocking

By Josh Oliveira

Despite increased ad blocking, you can create effective web ads that readers will seek out and even share.

ECHO Storytelling Agency in Once Upon A Brand

The Story of #TellThemNow

Why we made a video about dads and kids.

ECHO Storytelling Agency in Once Upon A Brand

Zombie Engagement Is Killing Journalism

John’s beef is with the change not in technology, but in us. By John Burns.

ECHO Storytelling Agency in Once Upon A Brand

Things We’d Tell Our Mothers

This Mother’s Day, what will you say? By Shannon Emmerson.

ECHO Storytelling Agency in Once Upon A Brand

Behind the Scenes of our Mother’s Day Video

What do you want to say to your mom? By Taryn Hardes.

When we shot our Mother’s Day video, we gathered dozens of people from various walks of life to tell us about their mothers. The result? A powerful and compelling video…

Once Upon A Brand

Brand storytelling is now prime time. At Echo, we’ve got over fifteen years and hundreds of story projects under our belt, so we’re thrilled to see it get the attention it deserves. This publication analyzes the great and dubious in brand stories.

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