Another year for the Open Strategy newsletter.
A compendium of the best strategy reads we’ve shared over the past 12 months
Yes, It’s that time of the year. That day you’ve all been waiting for since February 21st of last year. Exactly one year ago, we published a recap of the most read articles from our first year publishing our weekly newsletter. And today, as we’re about to hit ‘send’ on the 104th issue, we’re publishing the much awaited (not really) sequel.
This year, once again, we’ve read a ton and shared only a few. Once again, we’re very proud to see more and more people subscribing and reading us. We’re still not sure if it’s for the articles we’re sharing or for the magnificent intro each newsletter comes with, but whichever it is, we’ll take it.
And with the next issue scheduled to be sent less than an hour after I hit ‘publish’ on this post, we’re already on our way to our third year sending the Open Strategy newsletter to our dear subscribers.
If you haven’t subscribed yet, you should listen today’s greatest philosophers, all are saying the same thing:
“Give it a thumbs up (actually a heart here) and hit that subscribe button” (© every single Youtuber on earth)
- No one Gives a Sh*t About Your Content…and What to do About it by Caroline Tseng
- What is a Brand Nowadays? by Dom Boyd
- It’s not all about Millennials or Generation Z, people by Rachel Hatton
- So You Think You Have a Strategy… by NOBL
- In Praise of Small by Gareth Kay
- Branding in the Age of Social Media by Douglas Holt
- A brand’s number-one job is to simplify choices, not to sell by Charles Vallance
- How to Build a Strategic Narrative by Mark Bonchek
- To target or not to target, that is not the question by Shann Biglione
- The Near Future of Added Value Services in CPGs by LHBS
- The world beyond ‘storytelling’ by Martin Weigel
- Business Strategy is Simple, doing it is hard by Ramzi Yakob
- Why context is everything for brands by Richard Shotton
- A strategist’s view on why you should shred your brief by Constance DeCherney
- Strategy and Tactic Trees by Neil Perkin
- Brand Building: the different approaches by Gethin James
- The medium is as important as the message by Ian Leslie
- Brands — if you want to understand culture, you need to participate by Leo Rayman
- Is The Lure Of Shiny New Technology Killing Strategy? by John Ounpuu
- Brand Purpose: does the evidence stack up? by Richard Shotton
- Beyond a beautiful tension: brand ideas and cultural conflict by David J. Carr
- Billion dollar interviews by HJ Kwon
- Speaking to People: The Strategist’s Secret Weapon by Lidia Taylor
- Creative Brief — benefits of un-fixed perspective by Wojtek Szumowski
- How To Create An Ecosystem Around Shared Values by Adrian Ho
- Michelin-Starred Strategy by Matt Sadler
- More than a Promise: Brands are Platforms by Brian Monahan
- Why is a Good Insight Like a Refrigerator? by Jeremy Bullmore
- You’ll Never Find a Target Insight Sitting at Your Desk by Kevin Murray
- What is happening to strategy? by Stefan Erschwendner
- Creative Development: A planner’s guide to building not bombing by Shadi-Sade Sarreshtehdarzadeh
- What Ad Agency Strategists Can Learn From Comedians by Kim Lundgren
- Why we need to adopt whole puzzle thinking by Richard Huntington
- Let Strategists pick up their razors and shave complicatedness clean by Antonis Kocheilas
- ‘I Hate Creatives’ by reddit user @thevirtualme
- Developing Advertising Strategy by John Griffiths (& Stephen King)
- Make Marketing Longer by John Dodds
- A Map of Modern Brand Building by David J Carr
- Actions drive attitudes better than words by John Griffiths
- Design Sprint for Branding by Julian Koschwitz
- ‘Millennials’ is a useless term by Jed Hallam
- Different Schools of Strategy by Claire Strickett
- Imagining other people’s lives is a crucial marketing skill by Craig Mawdsley
- Strategy as a Creative Act: Making Space for Radical Ideas by Timothy Morey
- Byron Sharp: view from the trenches by Evgeny Bik
- Good habits, bad habits, and riding crops by Claire Strickett
- The Four-Letter Code to Selling Just About Anything by Derek Thompson
- “Strategies are like assholes. Everybody has one.” by Phil Watson
If you want more, you can find the past issues of our newsletter by clicking here.
If you’re not subscribed yet and this post made you want to, then just click here.
PS: If you could also share this post please, we have numbers to hit set by our board of directors. Thanks in advance.