The influence theory in communication

Direct effects and limited effects of media

Our approach in this writing will consist in first of all, pointing out the two major theories related to media influence on people, secondly talking about personal…

eWOM & The Future of Business

Twitter. Facebook. Two different platforms that achieve the same results for advertisers and business…

Spiral of Silence: Why do we let others tell us how to vote?

In my 23 years of life on this planet, i have come to accept a few things as being undoubtedly true; the earth revolves around the sun, the value of a currency dictates the economy, and we will always have political problems…

Political Influence in the U.S. Election: The Donald Trump Phenomenon

After discussing political influence in class these past few weeks, I would be remiss if I did not discuss one of the biggest political spectacles right now: the rise of Donald Trump. It seems like the world…

Facebook’s triumphs in Advertising and E-Word-Of-Mouth

Do we have to Tweet in both Official Languages?

As we prepare for the Rio 2016 Olympic and Paralympic Games, the eyes of the world will be focused on sport and Canadians will be cheering on our athletes at every opportunity. During a recent webinar with National Sport Organizations hosted by…

Opinion leaders, influence and communication technologies

This winter I am working with 6 graduate students to create a collection of stories about influence in politics, business and entertainment today. We are using current day examples to better understand theories of influence.

Opinion Leaders of Ottawa, Unite!

This week, Ottawa mayor Jim Watson made his city proud:

Business and entertainment

“Combine business with pleasure”! Bingo! That is the Winning couple ever! Working is absolutely vital, but making it enjoyable as well as useful is even better! Business and entertainment is the new concept which is thousand times working for many people in the new life context. Thus, our…