Less stuff, more life

Society today tries to teach us we can buy our way to happiness. And it’s funny, but I have found the opposite. The less I have, the more free I feel — and connected to what truly makes me happy.

Protecting America’s Outdoor Legacy

By Whit Fosburgh, President & CEO, The Theodore Roosevelt Conservation Partnership

#OptOutside: Stepping Off The Trail

By Jerry Stritzke, President & CEO, REI

Why I Devoted My Life to Opting Outside

One of my first jobs in the outdoor industry was at the Salt Lake City REI store. First, I worked as a cashier and greeter and then, as an action sports specialist. Although I no longer still work there, I visit the store frequently, to get my skis waxed and…

Sometimes the Best Plan is No Plan

We live in a world of playdates and overscheduled kids’ activities. Our family calendars are…

How we got thousands of people to #OptOutside on Black Friday

SEVEN WAYS TO OPT OUTSIDE ALL YEAR LONG: By Shutting Down on Black Friday, Retailer REI Challenges the Rest of Us to Connect to Nature, Family and Friends

Instilling a Love of the Wild

I am a strong believer that a love for nature must be passed on.

Set Your Own Summit

The path, for me, has not been a straight one. Sometimes it hasn’t even been well thought out. There was no map for a career…

The Solace of Vertical Places

I’ve always been attracted to vertical places. As a kid I climbed trees in the woods behind my house. I…