At OrbTank Research we share our field studies aimed at understanding how different countries, businesses and societies attempt to reduce their environmental footprint and shift from a linear to a circular economy. To carry out our studies, we use a combination of immersive field research, systems thinking and a keen business sense. We believe that in the new era of the circular economy these skills are going to be fundamental to transforming existing businesses — or creating new businesses and organisations — to be regenerative by design.