Archive of stories published by Otto Group data.works

Personalizing product rankings for online retailers

Authors: Andreas Lattner & Josefine Kuka (Otto Group data.works GmbH)

tl;dr: Clustering shop visitors based on profile attributes (e.g., based on shopping behavior) can be used to provide personalized product

These were the top 10 stories published by Otto Group data.works; you can also dive into yearly archives: 2019, 2020, 2021, 2022, 2023, and 2024.