10 Effective Marketing Agency Project Management Software Solutions to Consider

Best marketing project management software solutions help businesses pump out their best work faster.

Why does it happen?

They simply connect a thin thread between disjointed team members and help to lead even the most complex campaigns and projects to success. They provide marketers with everything they need for the right project organization and implementation.

In this post, we determine the best marketing project management tool for an agency.

What is marketing agency project management software?

Marketing project management software is a tool for organizing, controlling, and delivering marketing-related projects.

The best online tools for marketers handle a variety of workflows, manage handoffs between teams, and easily integrate with other systems for a complete tech stack. After all, they make marketing project management a strong side of any business.

Before listing the top platforms, consider how these apps help agencies perform better.

Top reasons why marketing agencies need project management software

The success of marketing agencies’ work partially depends on the usage of appropriate PM software. To organize and control complex marketing workflows and ensure effective project execution, agencies need reliable online tools.

They can benefit greatly from using modern project management software solutions because they help in the following ways:

What features do marketing agency project management tools usually contain?

Before making your decision, consider the core features that top marketing agency PM systems typically come with.

1. Scheduling

Planning is often the first stage in project management. Marketing teams benefit from a trustworthy project management tool that provides them with useful functionality for planning and scheduling.

2. Task management

Marketing agencies need this feature to create and assign tasks, set deadlines, and monitor progress. It helps ensure that all team members are aware of their responsibilities and deadlines.

3. Collaboration

The projects run by marketing agencies involve collaboration among different departments, clients, vendors, and stakeholders. Modern PM tools facilitate seamless communication by providing features such as calendars, real-time updates, and file sharing.

4. Resource management

Project management software solutions allow for allocating resources efficiently. They can manage the workloads of all team members, assign tasks based on their availability, and avoid overloading individuals.

5. Budget management

Marketing agencies work with budgets and costs. Best marketing agency project management software enables them to track expenses, control resource utilization, and manage costs effectively.

6. Workflow standardization

Online PM tools allow marketing agencies to establish standardized processes and workflows. Specialists can create templates, define project phases, and set up standardized tasks.

7. Reporting

Detailed reporting is what also should be provided by the best project management software for marketing agencies. This feature provides insights into project performance, resource utilization, and team productivity.

List of the stunning project management software for a marketing agency

Not every project management tool is a good fit. To determine the most appropriate solution for your business, it’s better to first consider several solutions.

Below is the list of the leading options for modern marketing agencies.

GanttPRO

GanttPRO is one of the best decisions for those marketing agencies that want to get an excellent marketing Gantt chart for organizing their projects and campaigns. This Gantt chart generator helps run even the most complex projects and visualize all marketing ideas and objectives without the risk of missing anything.

Using this platform, you can build a convenient timeline and schedule your activities there. It is possible to divide the tasks into subtasks and organize a comprehensive work breakdown structure.

You can also manage resources and budgets, collaborate with other teams or departments, set task dependencies, add deadlines, and determine milestones. If you want to manage projects using other project views, you can easily do it with a Kanban board view or a list view.

GanttPRO has an appealing UX/UI design and a short learning curve.

Another strong side of this Gantt chart maker is its pre-made templates that you can apply within minutes.

Read more here: marketing templates free download https://ganttpro.com/marketing-templates/.

Top-5 features:

• Gantt chart.
• Task management.
• Budget management.
• Time tracking.
• History of changes.

nTask

nTask is a widely recognized PM software that stands out as one of the premier marketing agency solutions worldwide. It provides users with various project views that facilitate effortless project visualization and management.

These project views are tailored to meet diverse needs and requirements, offering exceptional flexibility and compatibility with different PM methodologies. Users have the option to choose from a list view, a Gantt diagram, a Kanban board, a calendar, or a timelog view, depending on their preferences.

Businesses across various sectors rely on and select this tool to effectively manage marketing campaigns, events, goals and targets, inventory, clients, and much more.

Top-5 features:

• Timelines.
• Kanban board.
• Meeting management.
• Inventory management.
• Bug tracking.

Asana

Asana is a robust project management solution that offers marketing agencies a diverse range of integrations. These integrations serve to enhance collaboration, streamline workflows, and boost team productivity.

The platform also provides multiple methods for visualizing tasks and projects. You get online timelines to plan schedules of varying complexity, a calendar view, intuitive to-do lists, and visually appealing boards.

Asana proves to be an excellent choice for small agencies, startups, and students.

Top-5 features:

• Task management.
• Scheduling and planning.
• Calendar management.
• Segmenting tasks into categories.
• Automated critical actions.

Scoro

Scoro presents a comprehensive software solution for managing marketing agency operations.With its CRM module, Scoro facilitates efficient customer contact management and interaction tracking.

The tool proves to be a valuable system for planning and monitoring marketing campaigns. It allows for task assignment to team members and offers real-time monitoring of campaign progress and results. Through its robust reporting and analytics capabilities, Scoro empowers teams to measure essential marketing metrics, including campaign performance, lead generation, and sales conversions.

Top-5 features:

• Professional CRM.
• Task management.
• Task prioritization.
• Time management.
• Sales functionality.

Smartsheet

Spreadsheets also play a crucial role in project management within marketing agencies. If you’re seeking an effective way to visualize projects using a convenient spreadsheet format, consider Smartsheet.

This reliable and user-friendly online tool offers expansive spreadsheets and a comprehensive range of essential features to streamline the planning, monitoring, and execution of marketing projects effortlessly.

In addition, Smartsheet offers a variety of viewing options to cater to different needs. You can access Gantt diagrams, calendars, grids, and other valuable charts.

Top-5 features:

• Online spreadsheets.
• Task management.
• Portfolio management.
• Budget management.
• File sharing.

Workzone

Workzone is an advanced project management solution specifically designed to enhance teamwork within agencies. Its comprehensive set of features aims to foster collaboration and optimize workflows. Workzone empowers teams to efficiently organize and oversee their tasks, fostering a shared understanding among all members.

One of the key strengths of Workzone lies in its centralized platform for seamless document sharing and collaboration. With this feature, team members can effortlessly collaborate on files, provide comments, and effortlessly track document versions.

Workzone facilitates communication by sending email notifications and reminders for upcoming deadlines, task assignments, and updates.

Top-5 features:

• Planning.
• Budgeting/forecasting.
• Calendar management.
• Time tracking.
• Resource management.

Conclusion

Marketing agencies vary significantly in terms of their rules, characteristics, work methodologies, and software preferences. It can be a time-consuming and patient process to select the most suitable PM system for your agency. Nevertheless, this article provided valuable insights to help streamline your decision-making.

If you want to explore more robust marketing agency project management software solutions, read the full version of this article here: Keeping Clients and Projects in the Loop: 10 Marketing Agency Project Management Software to Consider https://blog.ganttpro.com/en/marketing-agency-project-management-software/.

Also read: All about marketing resource management MRM.