10 Effective Marketing Planning Software to Stay Competitive in 2024
Marketing planning software solutions help businesses avoid confusion and chaos at the initial stages of marketing projects and creative campaigns. They can turn strategies into actionable plans and streamline planning processes with workflow automation.
What is the best tool for planning marketing work?
Let’s find the answer by exploring the best solutions in this article.
What is marketing planning software?
Marketing planning software is a digital solution for the creation, supervision, and implementation of strategic marketing initiatives.
This software also offers a wide range of features, such as team collaboration, task delegation, content scheduling, monitoring campaign progress, and resource allocation in project management, among others.
Different types of marketing planning systems
There are diverse options available when it comes to marketing planning software, each tailored to different preferences and needs. You can choose between standalone tools designed exclusively for marketing planning or opt for software that provides a broader range of project management features.
For instance, some tools specialize in scheduling social media posts, while others offer comprehensive marketing task management. These more robust tools allow you to assign responsibilities, allocate resources, track deadlines, analyze outcomes, and more.
The benefits of marketing planning software
Professional planning platforms for marketing needs offer numerous advantages, including:
- Time savings. They automate tasks, offer templates, and simplify processes, freeing up time for creativity and strategy.
- Improved organization. Centralizing marketing efforts helps track campaigns, content, and assets, reducing the risk of overlooking tasks or deadlines.
- Streamlined workflows. Planning tools enable workflows and approvals, ensuring quality and brand consistency in marketing tasks.
- Seamless collaboration. Many tools facilitate collaboration among remote or dispersed team members.
- Enhanced data analysis. Marketing planning software includes analytics and reporting for informed decision-making and strategy adjustments.
- Constant updates. Stay informed with real-time progress updates and notifications for quick campaign adjustments.
Core features of marketing planning software solutions
When choosing your favorite marketing planning tool, it’s vital to consider several factors.
The picture below demonstrates the main features that marketing planning platforms typically include.
Now let’s move from theory to practical examples.
List of the best marketing planning tools
Below, you will discover a selection of the finest tools that can significantly enhance the competitiveness of your marketing strategy.
Kindly note that the pricing and ratings mentioned herein are subject to change. We recommend visiting the product websites for the most current info before making any decisions.
GanttPRO
- Best for: professional Gantt chart planning.
- Pricing: starts at $7.99 user/month (billed annually).
GanttPRO is a well-known online Gantt chart maker that suits almost any marketing team.
It is based on a convenient Gantt chart that provides a great way to visualize marketing ideas and plans without the risk of missing anything important.
This marketing project management software offers a beautiful timeline where you can divide your tasks into smaller chunks and build a comprehensive WBS work breakdown structure.
You can define milestones, set dependencies and deadlines, manage resources and budgets, and assign colleagues. A board view is also available there.
Your team can not only initiate a new project plan but also import existing plans in .mpp formats from MS Project or in Excel formats, or apply a pre-designed marketing project management template.
Top-5 features:
- Gantt chart planning and scheduling.
- Task management.
- Resource management.
- Cost management.
- Time tracking.
Basecamp
- Best for: simple planning on boards and with to-do lists
- Pricing: starts at $15 user/month (billed annually).
Basecamp serves as a valuable tool for marketing planning, offering convenient to-do lists and boards. It is renowned for its collaborative functionalities and fundamental project management tools.
This platform empowers marketing teams to consolidate ideas and tasks, streamline communication, and facilitate file-sharing, simplifying campaign coordination and organizational efforts. Basecamp’s boards and lists foster team collaboration, while its scheduling and calendar capabilities aid in managing campaign timelines.
With its user-friendly interface and straightforward operation, Basecamp provides an accessible entry point for embarking on the path to professional marketing planning.
Top-5 features:
- Simple boards.
- To-do lists.
- Document management.
- Resource allocation.
- Task history.
Marketplan
- Best for: creating dynamic marketing plan maps
- Pricing: starts at $9 user/month (billed annually).
Marketplan stands out as a dependable solution within our compilation of top-tier marketing planning software options. Its standout feature lies in its adeptness at crafting marketing plan maps. This unique capability positions Marketplan as a valuable tool for meticulously charting the customer journey, guiding them from initial visitors to loyal, long-term patrons.
Marketplan equips businesses with a comprehensive suite of tools essential for strategizing, executing, forecasting, and refining their marketing campaigns. In addition to these fundamental functions, the platform boasts a versatile set of features, including Kanban boards and task management capabilities, along with its proprietary forecasting system.
Top-5 features:
- Roadmapping.
- Handy plan maps.
- Funnel mapping.
- Budgeting.
- Marketing calendars.
Toggl Plan
- Best for: marketing planning with smart and easy customization
- Pricing: starts at $8 user/month (billed annually).
Toggl Plan is also widely used for scheduling marketing workloads and projects. It ensures timely project delivery across marketing groups.
Its flexibility to add minimal or extensive details is a standout advantage no matter whether you’re at the beginning or at the end of your project.
Toggl Plan offers a handy timeline that gives a view of a complete project schedule. It allows for assigning tasks, collaborating, and attaching files to the calendar view. You can also create checklists, and milestones, upload files, code colors, etc.
Top-5 features:
- Timeline view.
- Kanban boards.
- Task management.
- Time tracking.
- Resource management.
Planable
- Best for: planning marketing content and social media publications
- Pricing: starts at $13 user/month (billed annually).
Planable is an aesthetically pleasing marketing planning platform that seamlessly integrates planning, organization, and approval functionalities. Its forte lies in enhancing collaborative marketing endeavors through its intuitive interface, fostering real-time teamwork and feedback. Additionally, it simplifies content planning, scheduling, and previewing across multiple social media platforms via a unified dashboard.
Furthermore, Planable provides tools for visual content representation and streamlined approval processes, guaranteeing error-free and uniform brand communication. Its robust analytics and reporting capabilities render it suitable for businesses of all scales.
Top-5 features:
- Planning.
- Post scheduling.
- Automated publishing.
- Content management.
- Reporting.
Would you like to explore some more powerful marketing planning software options?
You can easily do it by reading the full version of this article — https://blog.ganttpro.com/en/marketing-planning-software/.
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