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Jerad Maplethorpe in packstack

Nov 3, 2016

Act One: Misidentifying the problem

The №1 rule of entrepreneurship is to validate your idea before acting on it. I knew this, so why did I fail to do it?

The Beginning.

Back in 2012, I became determined to build a tech company. Full of naive optimism, I was one of many who believed that Mark Zuckerberg’s success with Facebook was replicable. The internet was fertile grounds for easy success.