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Inspirational advice & insightful guides from our experts

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  • Broad targeting — a double-edged sword for Facebook Advertising

    Broad targeting — a double-edged sword for Facebook Advertising

    What is Broad?
    Go to the profile of Marin Iurie
    Marin Iurie
    Jun 29, 2021
    Cross-channel advertising strategy in the post-Apple ATT era

    Cross-channel advertising strategy in the post-Apple ATT era

    Apple’s App Tracking Transparency turned the online advertising world upside down causing a major blow into measurement, report and the way…
    Go to the profile of Dominique Noble
    Dominique Noble
    May 18, 2021
    Limitless creativity in automated production process

    Limitless creativity in automated production process

    Last year I shared this blog post on how Paintgun sets order in creative production “chaos” explaining how our weekly sprints work. And…
    Go to the profile of Alisa Chalakhyan
    Alisa Chalakhyan
    May 10, 2021
    LTV vs CTR: best strategy to win both

    LTV vs CTR: best strategy to win both

    Plus bonus: things no one told you about meme ads
    Go to the profile of Alisa Chalakhyan
    Alisa Chalakhyan
    Apr 20, 2021
    The 7 Principles of User Acquisition for Fintech Companies

    The 7 Principles of User Acquisition for Fintech Companies

    Acquire customers faster and cheaper, to understand how to build the first truly global bank
    Go to the profile of Elco Ian
    Elco Ian
    Feb 23, 2021
    Creative specialists: data science behind top performers

    Creative specialists: data science behind top performers

    How tagging your ads might help you to identify the best creative persons in the team
    Go to the profile of Tomasz Pasko
    Tomasz Pasko
    May 28, 2020
    Joshua Coombes: 7–4 Species, Collaborator #1

    Joshua Coombes: 7–4 Species, Collaborator #1

    7–4 Species is an initiative run by Paintgun.io. Each month we commit 7% of company revenue to helping the planet and the species…
    Go to the profile of Richard Ashton
    Richard Ashton
    Feb 17, 2020
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