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Broad targeting — a double-edged sword for Facebook Advertising

Broad targeting — a double-edged sword for Facebook Advertising

What is Broad?
Go to the profile of Marin Iurie
Marin Iurie
Cross-channel advertising strategy in the post-Apple ATT era

Cross-channel advertising strategy in the post-Apple ATT era

Apple’s App Tracking Transparency turned the online advertising world upside down causing a major blow into measurement, report and the way…
Go to the profile of Dominique Noble
Dominique Noble
Limitless creativity in automated production process

Limitless creativity in automated production process

Last year I shared this blog post on how Paintgun sets order in creative production “chaos” explaining how our weekly sprints work. And…
Go to the profile of Alisa Chalakhyan
Alisa Chalakhyan
LTV vs CTR: best strategy to win both

LTV vs CTR: best strategy to win both

Plus bonus: things no one told you about meme ads
Go to the profile of Alisa Chalakhyan
Alisa Chalakhyan
The 7 Principles of User Acquisition for Fintech Companies

The 7 Principles of User Acquisition for Fintech Companies

Acquire customers faster and cheaper, to understand how to build the first truly global bank
Go to the profile of Elco Ian
Elco Ian
Creative specialists: data science behind top performers

Creative specialists: data science behind top performers

How tagging your ads might help you to identify the best creative persons in the team
Go to the profile of Tomasz Pasko
Tomasz Pasko
Joshua Coombes: 7–4 Species, Collaborator #1

Joshua Coombes: 7–4 Species, Collaborator #1

7–4 Species is an initiative run by Paintgun.io. Each month we commit 7% of company revenue to helping the planet and the species…
Go to the profile of Richard Ashton
Richard Ashton
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