Marketing

How to effectively work with Influencers?

Over a few years, influencers have become brand spokespersons, as well as celebrities. While most have started their digital adventure by passion, many are living from it today. Some of them have even more influence than journalists and traditional media…

Influencer Marketing’s Golden Rules

Influencer marketing is the new Eldorado for marketers seeking to promote a product or service while avoiding traditional channels or paid advertising, anchored in the…

A Few Thoughts on Influencer Marketing

What are the underlying trends shaping the future of influencer marketing? What type of impact will these developments have on marketing strategies in the coming months? Some thoughts.

How to develop a successful Influencer Marketing strategy?

Why target influencers?

Companies now deeply understand the need to include influencers in their communication strategy, in a social media campaign but also in certain press relation types of campaigns…

Ad block: in 2016, the use of ad blockers increased by 30%

In Q1 2017, PageFair published its annual report on the use of advertising blockers on computers and mobile devices. The startup is seeing an expansion of ad blockers in Asia, and explores more widely the motivations that push…

Influencer Marketing: Adapt yourselves!

Online influencer marketing is becoming a key lever for brands and agencies trying to send credible and trusted messages to their targets, especially on social networks.