Panacea

Week of 3/27/17 Recap

Biggest challenge we faced: TIME FLIES! We’re now a quarter of the way into 2017 and more specifically, we’re four months away from our launch date (September 5th). Four months sounds like a lot of time, but when you’re trying to coordinate everything from products to brand identity to…

Follow Through

One of the sagest bits of advice I got as I started my career was, “under promise and over deliver.”

At the time, I didn’t realize it was a cliché. To me, I loved the simplicity behind this ethos.

Week of 3/6/17 Recap

Quick update: I’m in NYC this week for meetings (potential investors, PR agencies, other brands (Harry’s, SoulCycle, Quip, Casper), and Institute), so I apologize it’s taken me a bit longer to finalize this post.

Slay the Giant

“Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness. And the fact of being an underdog can change people in ways that we often fail to appreciate: it can open doors and create opportunities and educate and enlighten and…

Social Capital

One of the cardinal rules of starting a business is NOT to do it with family or friends. I hate cardinal rules because often times, they try to apply a black/white thought process to a grey world that is complex and dynamic. The only cardinal rule I tend to follow is that all rules are meant to be…

Weeks of 5/29 and 6/5 Recap

Biggest challenge we faced: Making the “right” decision.

There’s a misconception that great leaders are the smartest people — they make the right decision every time.

Week of 4/17 Recap

Biggest challenge we faced: We finalized our product formulations for launch (Cleanser and Moisturizer)! Super pumped about this. However, even after finalizing the formulation, there’s some remaining questions we need answered from our manufacturer (i.e. confirming that the products are…

Week of 4/24 Recap

Biggest challenge we faced: Effectively managing the relationship between Nick (Co-Founder/Creative Director) and Institute (creative partner).

Our brand is in its infancy, so there’s so much molding to be done to define what it becomes, especially from a…