Time for TikTok in Pharma?

Over the past year, TikTok has become a big part of popular culture and politics. And it’s not just teenagers…

Prioritizing meaningful interactions: The Facebook News Feed update and how it affects pharma

A Bot for Every Brand: Making the Case for Chatbots in Pharma

Influencer Promoted Posts vs In-Newsfeed Ads on Facebook

Trends that will help rebuild trust on social media in 2019

Will medical chatbots replace real doctors? Not so fast.

Welcome to the world of pharmaceutical advertising

Word-Of-Mouth Marketing, Peers We Trust

When it comes to making purchase decisions, the word of a trusted peer sways people more…

Low Literacy, High Risk: The Impact of Medication Errors on Health Outcomes

Medication can be transformative in terms of shaping health outcomes — it has the ability to alleviate symptoms, reduce disease burden, and improve overall well being. While this powerful tool is…

Meet Holly: Your doctor’s new receptionist powered by Amazon Alexa

Nimblr, the first AI assistant for medical appointments, recently announced a partnership with Amazon Alexa and introduced “Holly,” a voice-command AI assistant. Holly helps patients book, cancel, and reschedule…