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A Digital Marketing agency aiming to share professional advice and proven SEO and Digital Marketing Strategies to grow your business online.

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Social Media

Todd Paton in Paton Marketing Agency

Jul 27, 2018

Instagram Changes and What it Means for your Business

Social media platforms are under massive scrutiny. The multiple issues on privacy, security settings and how the platforms actually use sensitive data has attracted massive unwanted media attention. What’s more, many people called for…

Todd Paton in Paton Marketing Agency

Jul 16, 2018

Social Media — Managing Your Personal vs. Your Professional Reputation

It’s 2018… Social media, as we know it, has matured and evolved. We, as individuals, have evolved alongside its multiple changes and updates. Social media is now a massive environment, a universe of people, communities, groups, brands and companies…

Todd Paton in Paton Marketing Agency

May 22, 2018

Facebook’s Algorithm — the BIG CHANGE and What It Means For Your Business

2018 is just a five months in and it already changed immensely how Facebook, the biggest player in social media, works. The BIG UPDATE, as many marketers define it, profoundly changed how the news feed…

Todd Paton in Paton Marketing Agency

Mar 13, 2018

Social Media Marketing for Complete Newbies

Social media is no longer the new, pristine environment which everyone wants to just know more about. It’s not a mysterious deep internet hole where geeks gather around and talk about little, dark secrets. It’s been around for almost 15 years, which is…

Todd Paton in Paton Marketing Agency

Mar 5, 2018

5 Stupid Social Media Mistakes You Have To Avoid Right Now

Social media has become an amazing communication tool for businesses and reaching potential customers and building a following has never been easier. People spend hours upon hours on social media following their friends family…

Todd Paton in Paton Marketing Agency

Feb 19, 2018

Top 5 Social Media Tricks for Solopreneurs

Going SOLO in the cruel business world isn’t easy and there are a lot of hurdles to overcome. Developing a product, a service, building a brand, marketing and managing your reputation relies only on yourself. There are NO marketing departments to rely on…

Todd Paton in Paton Marketing Agency

Feb 4, 2018

Organic Social Media Doesn’t Work Anymore… And Here’s Why

Let’s start with a frightening statistic you simply cannot ignore: only 4 percent of your Facebook followers see your new posts. And, if you find that hard to believe, here’s another one: organic reach for Facebook pages fell 52…

Todd Paton in Paton Marketing Agency

Jan 17, 2018

Why becoming your OWN Media Company will keep your business alive in 2018

You have your own business. You have a product that people want. A product that solves problems and offers a solution to your customers. You want to expand your business and make it reach new audiences…