Paul Mirocha UX Design

Wrath of the Gods?

Why real heroes do their user research

You can use an eraser on the…

Recommend your Favorite Book

An eye-tracking study for a library home page

Eye-Tracking Studies

What do they tell us about reality?

You gotta know when to test it

UX Buzzwords to know

DO you know the difference between formative and summative usability testing? You might think there are more important things to make sense of in this world.

Creating Your Own: Harder than it Looks

Design Journal: a Usability Test Report

Ordering a pizza: how difficult can it be?

Design Journal: moderating a usability test

If you can’t measure it…

Does it exist?

IN THE MIND of a business executive, probably not. Business management depends on numbers. As business writer Peter Drucker wrote, “If you can’t measure something, you can’t manage it.” Thus, we in the UX community sell the value of…

I Hate that Design.

How to work well with others.

SOME years ago, I was in a staff meeting going over final proofing and checking before the product went out. I remember when a particular page that came up and I heard myself say, “I hate that page.” There was a silence…

Life is a Usability Test

I learned more about myself than the web sites I was testing.

Going through the User Research classes in school made me a better person. It’s because the skills needed to conduct a good user interview or usability…