Pause, often.

Luxury lies in the eyes of the beholder

“We’re a luxury brand.” When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves as premium, confuse their…

The future of education — one curriculum may not fit all?

I wrote a piece on the future of education which was published on YourStory.in:

If you set out to reinvent education, what would you do? Would you disrupt the current model of learning, or would you…

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned to doing work that I love doing — consumer…

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he can no longer bully customers and worry about…

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly…

Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing your words at the person (child) direct it at the…